FeaturedVerified
2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand
"From website revamp to scalable growth: driving leads through SEO and paid strategy."
Written by: Tamara Burton BelottiDancing Creek Farm
SEO + Paid AdsCat Boarding Meta Ads
Meta Ads (Facebook & Instagram) for Cat Boarding Businesses
Facility video that turns hesitant owners into confirmed reservations. Software Pro Digital builds Meta ads for cat boarding around footage of your actual suites and your actual staff.
- Suite tour creative
- Past guest retargeting
- Reservation level reporting
The real objection
Why Owners Need to See the Facility Before They Book
A cat owner is worried about stress and confinement, not price. Only footage answers that.
Cat owners hesitate for different reasons than dog owners. The fear is not boredom or lack of exercise, it is a stressed animal hiding in a corner of a strange room for a week. Copy cannot resolve that. A walkthrough showing quiet suites, cats settled and comfortable, and staff who will be checking on them does resolve it, which is why Instagram ads for a cat hotel built on real video outperform every other format here.
You also have an unlimited creative supply. Guest photos and daily updates are content you already produce, and the same material works organically and as paid placement with no additional production. Software Pro Digital turns that into paid social campaigns for pet boarding, times them to the travel calendar, and retargets the guests you already have.
What removes the hesitation
- A walkthrough of real suites with cats visibly settled
- Staff on camera, especially who checks overnight
- Quiet, separation from dogs, and climate control shown
- Guest photos that prove animals relax in your care
Stock imagery signals that you are hiding something, and owners notice immediately.
What we manage
Meta and Instagram Ads Services for Catteries
Our Meta ads for cat boarding cover creative production, seasonal planning, and the retargeting that fills the quiet weeks.
Facility Video Production
Suite tours and staff led clips edited into ads, produced from footage captured during normal operation.
Seasonal Media Planning
Spend raised ahead of every travel peak with a steady baseline in between, so the audience is never abandoned.
Instagram Content Engine
Guest photos and daily updates that work organically and as paid placement without extra production cost.
Cat Only Positioning
Separation from dogs, quiet, and climate control made explicit, which is why owners choose a cattery over a mixed kennel.
Past Guest Retargeting
Customer list uploads before each holiday, the cheapest reservations available and the most commonly neglected.
Reservation Reporting
Booking requests tracked reliably, confirmed reservations where your platform allows, reconciled against your reports.
How we work
From Audit to Full Suites
Facility creative, travel timing, then the past guest audience most catteries never use.
- Step 01
Audit and Season Mapping
Occupancy pattern reviewed and the travel and school break calendar plotted, so spend is scheduled, not reactive.
- Step 02
Facility Creative Capture
Suite tours, staff introductions, and settled guest footage filmed once, then refreshed as the facility changes.
- Step 03
Campaign Build
Local audiences with traveler timing, plus a baseline for medical boarding and extended stay demand.
- Step 04
Past Guest Audiences
Customer list and engagement retargeting built, because past guests are the cheapest reservations available.
- Step 05
Reconcile Reservations
Booking requests tracked and confirmed reservations mapped where possible, reconciled monthly against your reports.
Creative
Facility Video, Suite Tours, and Staff Led Creative
The single most effective ad you can run is a walk through your own building.
Room by Room Walkthrough
Suites, quiet zones, and ventilation with cats visible and settled. It answers the real question in under a minute.
Staff on Camera
Who checks on the cats and how often, named and speaking. Routine is what reassures a cat owner most.
Settled Guests, Not Stock
Real cats looking relaxed. Stock imagery reads as evasion and owners spot it immediately in this category.
Requirements Shown
Vaccination and intake requirements named in creative, which signals a well run facility and lifts lead quality.
Targeting
Local Audience Targeting and Traveler Timing
Local geography plus the calendar, because cat boarding demand is driven by both.
01
Realistic Local Radius
Owners will travel further for a cat only facility than for a mixed one, but the radius still has to be evidenced.
02
Ahead of Every Peak
Spend raised before each travel period and each school break, since care is arranged when the trip is booked.
03
A Baseline Between Peaks
Medical boarding and extended stay demand kept funded, so the audience you paid for is not abandoned each quarter.
04
Traveler Signals
Audiences built on travel behavior alongside geography, reaching owners before they start looking for care.
Retargeting
Retargeting Past Guests Before Every Holiday
You already own the best audience you will ever advertise to.
Customer List Uploads
Fired before each peak. Past guests convert at a fraction of the cost of a cold audience and rarely get targeted.
Engagement Audiences
Owners who watched your suite tour or engaged with guest photos, warm and inexpensive to reach again.
Timed to the Calendar
A reminder four to six weeks before a holiday, which is when the owner is actually arranging the trip.
Measurement
Measuring Reservations and Repeat Stay Value
Cat boarding clients return, so the first booking cost is only part of the picture.
- Step 01
Requests Track Reliably
Booking requests are dependable; confirmed reservations track where your platform allows the event to be mapped.
- Step 02
Reconciled Monthly
Where the platform is closed, ad spend is reconciled against your reservation reports rather than estimated.
- Step 03
Judged on Annual Value
Repeat stays counted, so cost per first booking is assessed against what the client is worth across a year.
Why Software Pro Digital
A Team That Films the Facility
In this vertical the creative is the building. An agency that cannot produce it has little to offer.
Creative Production Included
Suite tours and staff clips edited into ads, so you never have to compete on stock photography.
Specialism Made Explicit
Cat only positioning stated in creative, which is the reason owners pick you over a mixed species kennel.
Past Guests Actually Used
Customer list retargeting set up properly, which most catteries never do despite owning that audience already.
Measured in Reservations
Booking requests and confirmed stays reconciled against your reservation report every month.
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
FeaturedView Case StudyView detailed insights, process and results
Verified
+75% Organic Clicks After a Strategic Website Rebuild and SEO
"Scaling organic traffic and visibility through a strategic website rebuild and SEO."
Written by: Paden SquiresSquires Tax Planning
Web Design + SEO
Verified
+260% Search Impressions for a Full-Service Digital Agency
"Scaling a digital agency's visibility and leads through a website revamp and SEO."
Written by: Audrey BakhachCustom Digital Solutions
Web Design + SEO
Verified
1,500%+ Growth in Search Impressions for a Florida Dog Boarding Facility
"Scaling visibility by 1,500% and driving leads through SEO, CRO, and paid strategy."
Written by: KatrinThe Dog Patch
SEO + CRO + Paid
Verified
950+ Conversions at Roughly $14 Each for a Chicago Cat Boarding Brand
"Scaling a local pet care business with performance-driven paid campaigns."
Written by: JenniferMeeow Chicago
Google Ads + LSA
Verified
100+ High-Intent Leads at About $35 Each in Washington, DC
"Driving high-intent inquiries with cost-efficient paid campaigns."
Written by: Karen KreigDreamy Skies Dog Training
Local Services Ads
Verified
96%+ Top Impression Visibility for a Home Improvement Company
"Driving high-intent local leads through an optimized LSA strategy."
Written by: Riveka WipprechtKairos Home Improvement
Local Services Ads
Verified
From 3 to 118 Quarterly Organic Clicks for a Healthcare AI Startup
"AI integration, bot development, SEO/AEO, and ongoing website maintenance for a healthcare AI startup."
Written by: Benjamin PureCuroAI
AI + SEO/AEO
Verified
Domain Authority Up from 5 to 24 for a Legal Website
"SEO, website maintenance, and domain authority growth for a legal website."
Written by: White-Label Agency PartnerYost Law
SEO + Maintenance
Verified
Organic Clicks Up from 40 to 344 for a North Carolina Dog Boarding Business
"SEO, Google Ads, LSA, and website maintenance for pet boarding business growth."
Written by: Chris WallingCanine World Boarding
SEO + Paid Ads
Verified
Site Health Score Up from 63 to 97 for a Legal Website
"SEO, website maintenance, and technical optimization for a legal website."
Written by: White-Label Agency PartnerCariati Law
SEO + Maintenance
Verified
Managed Google Ads and Website Maintenance for a Travel Brand
"Google Ads management and website maintenance."
Written by: JoAnna DettmannLanded Adventures
Google Ads
Verified
Website Redesign, SEO, and Google Ads for Seadmok Water
"From website revamp to scalable growth: driving leads through SEO and paid strategy."
Written by: Sidney SobgorSeadmok Water
SEO + Paid AdsQuestions? We've got answers
Your Cattery Ads Questions, Answered.
A direct answer to the question cattery owners ask us most.
Featured Answer
What Creative Fills Cat Boarding Suites Fastest?
A walkthrough of your actual facility, with cats visible and settled and staff speaking on camera. Cat owners hesitate for a specific reason: they picture a stressed animal hiding in a corner of a strange room for a week. Copy cannot answer that, but footage of quiet suites, relaxed guests, and a named person describing the daily check routine does. Stock imagery has the opposite effect and signals you are hiding something. Then retarget past guests before every holiday, which is the cheapest reservation available and the one most catteries never buy.
Want a creative plan for your facility?
Get your cattery ads auditProof, not promises
A Track Record Behind the Work
Real numbers from a decade of client work, run from our Manhattan office.
- Working since
- 2015Working sinceBased in New York
- Clients served
- 3000+Clients servedAcross the US
- Clutch and Google
- 5.0Clutch and GoogleFive-star reviews
- Client retention
- 98%Client retentionYear over year
CAT BOARDING META ADS FAQs
Questions Cattery Owners Ask Us
Straight answers to what cat boarding operators want to know first.
A walkthrough of the actual facility with cats visible and staff on camera. Stock imagery signals that you are hiding something, and owners notice immediately.
Ahead of every travel peak, with a steady baseline in between for daycare, medical boarding, and extended stays. Switching ads off between holidays wastes the audience you already paid to build.
Customer list uploads and engagement retargeting. Past guests are the cheapest reservations you will ever buy, and most facilities never advertise to them at all.
Yes. Guest photos and daily updates give you an endless creative supply, and the same content works organically and as paid placement without extra production cost.
Booking requests track reliably, and confirmed reservations track where your platform allows it. Where it does not, we reconcile ad spend against your reservation reports monthly.
Get in touch
Talk to a Cat Boarding Paid Social Strategist
Tell us about the facility and how occupancy runs through the year. You will hear back within one business day.
- A senior buyer reviews your current spend
- A creative and seasonal plan for your calendar
- No obligation and no long-term lock-in
- 3000+Clients servedSince 2015
- 8000+ProjectsDelivered for clients nationwide
- 98%Client retentionYear over year
- 5.0Clutch ratingFrom verified reviews
Cattery ads audit
Ready to Show Owners Where Their Cat Stays?
Get your cattery ads audit and a creative and seasonal plan for your calendar. No obligation, just a senior buyer showing you the gaps.
- Suite tour creative
- Past guest retargeting
- Reservation level reporting