96%+ Top Impression Visibility for a Home Improvement Company
Driving high-intent local leads through an optimized LSA strategy.
Inside the engagement
Kairos Home Improvement wanted quality over noise: a controlled budget, reliable lead flow, and no wasted spend. We built a focused Local Services Ads program that kept the company in premium search placements and delivered high-intent phone inquiries.
- Client
- Riveka Wipprecht
- Industry
- Home Improvement & Remodeling
Services
Who is Kairos Home Improvement?
A quick introduction to the business behind this project.
Kairos Home Improvement is a home renovation and improvement company offering services focused on residential upgrades, repairs, and remodeling solutions.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client required a reliable lead generation channel to attract high-intent local customers while operating within a controlled advertising budget. The focus was on maintaining lead quality and consistency rather than scaling aggressively.
The goals
- Maintain a steady flow of qualified local leads
- Prioritize lead quality over raw volume
- Stay within a controlled advertising budget
- Hold consistent top-of-page visibility for relevant searches
How we approached it
The thinking that shaped how we approached the work.
We implemented a targeted Local Services Ads strategy focused on capturing high-intent search traffic.
Our approach included optimizing service categories, refining targeting, and ensuring strong visibility across relevant local searches. We prioritized lead quality by aligning campaigns with high-conversion intent queries and maintaining a consistent top-of-page presence.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Optimize the categories
Service categories and targeting tuned to the searches that convert.
- Step 02
Hold premium visibility
Over 96% top impression visibility across relevant local searches.
- Step 03
Protect the budget
Controlled spend with lead quality prioritized over raw volume.
Where this project moved the needle
The places where the work made the biggest difference.
Local Services Ads
A consistent presence in premium search placements with over 96% top impression visibility.
Budget discipline
Reliable lead flow delivered within a controlled advertising budget.
What the numbers say
What the reporting shows, in plain language.
The Local Services Ads campaign generated high-intent leads with a strong focus on direct phone inquiries, indicating high engagement and purchase intent.
With over 96% top impression visibility, the business maintained a consistent presence in premium search placements. The campaign operated within a controlled budget while delivering reliable lead flow, demonstrating an efficient and sustainable approach to local lead generation.
What this engagement delivered
The concrete wins this engagement produced.
- Over 96% top impression visibility in premium placements
- High-intent leads dominated by direct phone inquiries
- Reliable lead flow within a controlled budget
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The campaign delivered a steady flow of qualified leads while maintaining strong control over cost and performance. The strategy ensured that the client consistently appeared in high-visibility positions, enabling them to capture valuable local demand efficiently.
Why it worked
- Quality-first targeting matched the client's capacity and budget
- Premium visibility was sustained instead of bought in bursts
- Phone-first leads signaled genuine purchase intent
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