96%+ Top Impression Visibility for a Home Improvement Company
Driving high-intent local leads through an optimized LSA strategy.
Client
Riveka Wipprecht
Industry
Home Improvement & Remodeling
Local Services Ads
Riveka Wipprecht / Kairos Home ImprovementLocal Services Ads
Overview
About This Project
Kairos Home Improvement wanted quality over noise: a controlled budget, reliable lead flow, and no wasted spend. We built a focused Local Services Ads program that kept the company in premium search placements and delivered high-intent phone inquiries.
Kairos Home Improvement is a home renovation and improvement company offering services focused on residential upgrades, repairs, and remodeling solutions.
The Problem
What Needed Solving
The client required a reliable lead generation channel to attract high-intent local customers while operating within a controlled advertising budget. The focus was on maintaining lead quality and consistency rather than scaling aggressively.
Project Goals
1Maintain a steady flow of qualified local leads
2Prioritize lead quality over raw volume
3Stay within a controlled advertising budget
4Hold consistent top-of-page visibility for relevant searches
Our Approach
How We Solved It
We implemented a targeted Local Services Ads strategy focused on capturing high-intent search traffic.
Our approach included optimizing service categories, refining targeting, and ensuring strong visibility across relevant local searches. We prioritized lead quality by aligning campaigns with high-conversion intent queries and maintaining a consistent top-of-page presence.
01Service category optimization across relevant local searches
02Refined targeting aligned with high-conversion intent queries
03Consistent top-of-page presence within a controlled budget
What We Built
Key Features & Deliverables
Local Services Ads
A consistent presence in premium search placements with over 96% top impression visibility.
Budget discipline
Reliable lead flow delivered within a controlled advertising budget.
Deliverables
Local Services Ads managementHigh-intent lead acquisition strategy
How We Work
Our Process
1
Optimize the categories
Service categories and targeting tuned to the searches that convert.
2
Hold premium visibility
Over 96% top impression visibility across relevant local searches.
3
Protect the budget
Controlled spend with lead quality prioritized over raw volume.
Measurable Outcomes
Results & Impact
What We Delivered
The campaign delivered a steady flow of qualified leads while maintaining strong control over cost and performance. The strategy ensured that the client consistently appeared in high-visibility positions, enabling them to capture valuable local demand efficiently.
The Local Services Ads campaign generated high-intent leads with a strong focus on direct phone inquiries, indicating high engagement and purchase intent.
With over 96% top impression visibility, the business maintained a consistent presence in premium search placements. The campaign operated within a controlled budget while delivering reliable lead flow, demonstrating an efficient and sustainable approach to local lead generation.
Key Achievements
Over 96% top impression visibility in premium placements
High-intent leads dominated by direct phone inquiries
Reliable lead flow within a controlled budget
Why It Worked
Quality-first targeting matched the client's capacity and budget
Premium visibility was sustained instead of bought in bursts
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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