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TV & Radio Ads

TV and Radio Advertising

You Can Measure

Streaming and broadcast now come with targeting and tracking. Software Pro Digital is a TV and radio advertising agency in NYC that gets your brand on screen and on air, tied to real results.

All programmatic services
  • Streaming and broadcast buyers
  • New York based since 2015
  • ROI reported every week
Why TV and radio

The Trust of Broadcast, Now with Targeting

TV and radio still carry a credibility few digital ads match. Streaming and programmatic buying now add the targeting and measurement they always lacked.

A spot on TV or radio signals that a brand is real in a way a banner ad cannot. The old problem was buying it: expensive, broad, and impossible to measure. Streaming TV, digital audio, and programmatic buying have changed that, so you can reach a defined audience and see what it returns.

We plan and buy across connected TV, broadcast, streaming audio, and radio, match the targeting to your buyers, and instrument each campaign so exposure ties to site visits and conversions. Software Pro Digital gives you broadcast credibility with digital accountability.

See all programmatic media

What Modern TV and Radio Deliver

  • Connected TV and streaming audio targeted to your audience
  • Broadcast and radio buys without the traditional overhead
  • Tracking that ties spots to site visits and conversions
  • Creative built for the screen and the speaker, not repurposed

We match the format and daypart to your audience, then measure the lift.

What is TV and radio advertising

What Are TV and Radio Ads Today?

The direct answer: modern TV and radio advertising runs on streaming and connected devices, so you can target by audience and track results instead of just buying a broad time slot.

It places your brand inside video and audio programming, from broadcast and cable to connected TV (CTV) and streaming audio. CTV runs your spot within streaming services on a smart TV and digital audio drops it into podcasts and music streaming, with programmatic platforms buying that inventory by audience and geography rather than daypart alone.

What changed is the accountability. Where traditional spots were sold broadly and never tracked, you can now tie exposure to site visits and conversions, so the credibility of TV and radio no longer means flying blind. That lets a smaller budget use channels once reserved for national brands and measure what they actually drove.

Connected TV

Your spot inside streaming services on the living-room screen, targeted by audience.

Streaming Audio

Ads in podcasts and music streaming that reach listeners throughout the day.

Spot-Level Tracking

Measurement that connects an airing to site visits and conversions.

Who it's for

Who TV and Radio Ads Suit

TV and radio fit brands that gain from trust and broad reach, and these signals show the channel is ready for you.

Brands Building Credibility

Companies whose growth depends on looking established and trusted at scale.

Mass-Market Offers

Products and services with broad appeal rather than a narrow niche audience.

Local and Regional Advertisers

Businesses that want to own a city or region across screens and airwaves.

Signs you need it
You want the trust a TV or radio presence signals.
Your audience is broad enough to justify mass reach.
You ran traditional spots before but could never measure them.
Competitors are on streaming TV or podcasts and you are not.
You need awareness that still ties back to site visits and sales.
What is included

Every Way to Be Seen and Heard

We cover the full range of TV and audio, from streaming to broadcast, as one plan.

Connected and Streaming TV

We run ads on streaming and connected TV platforms, targeted by audience and measured like digital.

Broadcast TV

We buy local and national broadcast spots where they reach your audience, without the old agency markup.

Streaming Audio and Podcasts

We place ads across streaming music and podcasts, reaching listeners by interest and context.

Broadcast and Digital Radio

We buy radio in the markets that matter, with tracking tied to response rather than guesswork.

How we work

From Audience to on-Air, Measured

We plan, buy, and measure TV and radio the way performance channels are run.

  1. Step 01

    Audience and Plan

    We define who you need to reach and build a TV and audio plan across the formats and dayparts that fit them.

  2. Step 02

    Creative and Trafficking

    We shape spots for screen and audio, then traffic them to the right platforms and stations.

  3. Step 03

    Launch and Track

    We launch across connected TV, broadcast, and audio, and set up tracking that ties exposure to action.

  4. Step 04

    Measure and Optimize

    We attribute the lift, shift budget to what works, and report results every week.

Why Software Pro Digital

Broadcast Reach, Run by Performance People

We buy TV and radio with the same accountability we bring to paid search, not the old spray-and-pray approach.

Targeted, Not Broad

We use streaming and programmatic buying to reach a defined audience, instead of paying for everyone.

ROI Reported Weekly

You see reach, frequency, and the lift in site visits and conversions every week.

PR and Programmatic in House

TV and radio sit beside our PR and digital teams, so broadcast reach feeds the rest of your funnel.

Senior Buyers Only

Experienced media buyers plan and place your spots, not juniors learning on premium budgets.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your TV and Radio Questions, Answered.

A direct answer to the question advertisers ask us most about TV and radio.

Featured Answer

Can I Target Specific Audiences with TV and Radio Ads?

Yes, far more precisely than traditional TV allowed. Connected TV and streaming audio let you target by location, demographics, interests, and even households that visited your site, then measure who responded. Instead of buying a broad time slot and hoping, you reach the specific viewers and listeners most likely to become customers. Software Pro Digital builds that targeting and reports the visits and conversions each campaign drives.

Want a TV and radio plan for your budget?

Get your TV and radio plan
Proof, not promises

A TV and Radio Advertising Agency with a Track Record

We have planned and bought media for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
TV AND RADIO FAQs

Questions Advertisers Ask About TV and Radio

Straight answers before you put budget on screen or on air.

Yes, more than it used to be. Connected and streaming TV let you run targeted spots at budgets far below traditional national TV, and you only reach the audiences you choose. We scope a plan to your budget after a consultation.

Connected TV is television streamed over the internet, through smart TVs and streaming devices and apps. It lets you target ads by audience and measure them like digital, while still appearing on the big screen in someone's living room.

Yes, to a meaningful degree. We use tracking pixels, unique URLs and codes, geo and time analysis, and lift studies to connect exposure to site visits, calls, and conversions. It is far more measurable than the old broadcast model.

We can direct and produce spots, or work with creative you already have. Either way we make sure the ad is built for the format, since a TV spot, a streaming ad, and a radio read each need their own treatment.

Streaming audio and podcasts are delivered over the internet, so they can be targeted by interest and measured like digital. Broadcast radio reaches a local audience over the air. We use both, matched to where your buyers listen.

Get in touch

Talk to a TV and Radio Strategist

Tell us your goals and budget. You will hear back within one business day, from a strategist, not a bot.

  • A senior media strategist reviews your goals
  • A read on the TV and audio formats that fit
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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TV and radio plan

Ready to Get on Screen and on Air?

Get your TV and radio plan with targeting and tracking built in. No obligation, just a senior strategist showing you the opportunity.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my TV and radio plan
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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