Chris Walling / Canine World BoardingSEO + Paid Ads
Overview
About This Project
Canine World Boarding had a trusted local service but an under-optimized digital presence. We combined SEO, structured paid campaigns, and ongoing website maintenance to rebuild its acquisition system, multiplying organic visibility and strengthening lead flow from every channel.
Canine World Boarding is a pet boarding and care service provider focused on delivering safe, reliable, and high-quality accommodation for dogs. The business serves local pet owners looking for trusted boarding and care solutions.
The Problem
What Needed Solving
The business had limited online visibility, inconsistent lead flow, and under-optimized digital channels. Local search presence was weak, paid campaigns were not fully structured, and the website required ongoing maintenance to support performance and lead generation.
Project Goals
1Strengthen local search visibility and organic rankings
2Restructure paid campaigns for targeted lead generation
3Improve conversion tracking and return on ad spend
4Keep the website stable, fast, and reliable
Our Approach
How We Solved It
We provided ongoing website maintenance to ensure stability and performance, and implemented an SEO strategy to improve organic visibility in local search results.
We set up and managed Google Ads campaigns for targeted lead generation, optimized Local Services Ads for improved local customer acquisition, and improved ad structure, targeting, and conversion tracking for better ROI.
01Local SEO strategy improving organic search visibility
02Google Ads campaigns structured for targeted lead generation
03Local Services Ads optimization for local customer acquisition
04Conversion tracking improvements for better ROI
05Ongoing website maintenance for stability and performance
What We Built
Key Features & Deliverables
SEO
Organic clicks grew from 40 to 344 with impressions up from 207 to 2.98K.
Paid media
Structured Google Ads and LSA campaigns driving qualified local leads.
Maintenance
Improved consistency in website uptime and performance.
Deliverables
Website maintenanceSEOGoogle Ads managementLSA setup and optimizationConversion tracking
How We Work
Our Process
1
Stabilize the website
Ongoing maintenance ensuring consistent uptime and performance.
2
Rebuild local visibility
SEO improvements lifting organic rankings in local search results.
3
Structure the campaigns
Google Ads and LSA rebuilt with proper targeting and conversion tracking.
4
Optimize for ROI
Continuous refinement of ad structure and tracking for better returns.
Measurable Outcomes
Results & Impact
Metric
Before
After
Impressions
207
2.98K
Clicks
40
344
What We Delivered
The business now has improved local search visibility and online presence, increased qualified lead flow through Google Ads and LSA campaigns, stronger organic rankings, more consistent website performance, and an improved overall digital acquisition system for local customers.
Organic impressions grew from 207 to 2.98K and clicks from 40 to 344, alongside improved lead generation from paid and organic channels, higher engagement from targeted Google Ads campaigns, improved consistency in website uptime and performance, and a stronger local customer acquisition pipeline.
Key Achievements
Impressions up from 207 to 2.98K
Clicks up from 40 to 344
Improved lead generation across paid and organic channels
A stronger, more consistent local acquisition pipeline
Why It Worked
Every channel was rebuilt on a stable, well-maintained website
Proper conversion tracking made optimization decisions honest
Organic and paid grew together instead of trading traffic
Visual Showcase
The Finished Product
The Canine World Boarding websiteGoogle Search Console: year-over-year organic growthGoogle Ads: conversions and cost efficiencyLocal Services Ads: charged leads and impression share
Technologies Used
Google AdsLocal Services AdsGoogle Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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