Organic Clicks Up from 40 to 344 for a North Carolina Dog Boarding Business
SEO, Google Ads, LSA, and website maintenance for pet boarding business growth.
Inside the engagement
Canine World Boarding had a trusted local service but an under-optimized digital presence. We combined SEO, structured paid campaigns, and ongoing website maintenance to rebuild its acquisition system, multiplying organic visibility and strengthening lead flow from every channel.
- Client
- Chris Walling
- Industry
- Pet Care (Dog Boarding)
Services
Who is Canine World Boarding?
A quick introduction to the business behind this project.
Canine World Boarding is a pet boarding and care service provider focused on delivering safe, reliable, and high-quality accommodation for dogs. The business serves local pet owners looking for trusted boarding and care solutions.
Where the project began
The challenges we inherited and the goals we set out to reach.
The business had limited online visibility, inconsistent lead flow, and under-optimized digital channels. Local search presence was weak, paid campaigns were not fully structured, and the website required ongoing maintenance to support performance and lead generation.
The goals
- Strengthen local search visibility and organic rankings
- Restructure paid campaigns for targeted lead generation
- Improve conversion tracking and return on ad spend
- Keep the website stable, fast, and reliable
How we approached it
The thinking that shaped how we approached the work.
We provided ongoing website maintenance to ensure stability and performance, and implemented an SEO strategy to improve organic visibility in local search results.
We set up and managed Google Ads campaigns for targeted lead generation, optimized Local Services Ads for improved local customer acquisition, and improved ad structure, targeting, and conversion tracking for better ROI.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Stabilize the website
Ongoing maintenance ensuring consistent uptime and performance.
- Step 02
Rebuild local visibility
SEO improvements lifting organic rankings in local search results.
- Step 03
Structure the campaigns
Google Ads and LSA rebuilt with proper targeting and conversion tracking.
- Step 04
Optimize for ROI
Continuous refinement of ad structure and tracking for better returns.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
SEO
Organic clicks grew from 40 to 344 with impressions up from 207 to 2.98K.
Paid media
Structured Google Ads and LSA campaigns driving qualified local leads.
Maintenance
Improved consistency in website uptime and performance.
What the numbers say
What the reporting shows, in plain language.
Organic impressions grew from 207 to 2.98K and clicks from 40 to 344, alongside improved lead generation from paid and organic channels, higher engagement from targeted Google Ads campaigns, improved consistency in website uptime and performance, and a stronger local customer acquisition pipeline.
Organic search, year over year
The measurable shift from where the client started.
| Metric | Before | After |
|---|---|---|
| Impressions | 207 | 2.98K |
| Clicks | 40 | 344 |
What this engagement delivered
The concrete wins this engagement produced.
- Impressions up from 207 to 2.98K
- Clicks up from 40 to 344
- Improved lead generation across paid and organic channels
- A stronger, more consistent local acquisition pipeline
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The business now has improved local search visibility and online presence, increased qualified lead flow through Google Ads and LSA campaigns, stronger organic rankings, more consistent website performance, and an improved overall digital acquisition system for local customers.
Why it worked
- Every channel was rebuilt on a stable, well-maintained website
- Proper conversion tracking made optimization decisions honest
- Organic and paid grew together instead of trading traffic
More results like this
More projects with results worth a closer look.
Dancing Creek Farm
2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand
View case study
The Dog Patch
1,500%+ Growth in Search Impressions for a Florida Dog Boarding Facility
View case study
Meeow Chicago
950+ Conversions at Roughly $14 Each for a Chicago Cat Boarding Brand
View case studyReady for Results Like These?
Tell us your goals and a senior strategist will map the plan to reach them.