+260% Search Impressions for a Full-Service Digital Agency
Scaling a digital agency's visibility and leads through a website revamp and SEO.
Client
Audrey Bakhach
Industry
Digital Marketing Agency
Website RedesignSEO
Audrey Bakhach / Custom Digital SolutionsWeb Design + SEO
Overview
About This Project
Custom Digital Solutions offers a wide range of services, but its old website did not show that breadth or bring in consistent organic leads. We redesigned the site around clarity and conversion, then ran an ongoing SEO program that significantly expanded its search footprint.
Custom Digital Solutions is a full-service digital agency specializing in website development, SEO, paid advertising (Google Ads and Meta Ads), branding, and lead generation services. The agency works with businesses across multiple industries while also operating as a white-label partner for other agencies, delivering scalable digital marketing and web solutions focused on growth and client acquisition.
The Problem
What Needed Solving
The client's existing website did not effectively communicate the breadth of their services or support scalable growth. It lacked structured navigation, clear service segmentation, and SEO optimization, limiting their ability to rank for relevant keywords and generate consistent organic leads.
Project Goals
1Communicate the full breadth of the agency's services clearly
2Build structured navigation and dedicated service sections
3Expand keyword coverage and organic visibility
4Generate a more consistent flow of inbound opportunities
Our Approach
How We Solved It
We redesigned and redeveloped the website with a focus on clarity, scalability, and conversion. The new structure organizes services into dedicated sections, making it easier for users to navigate and understand offerings.
In parallel, we implemented an ongoing SEO strategy focused on expanding keyword coverage, improving on-page structure, and optimizing technical performance. This included refining service pages, enhancing content hierarchy, and aligning the website with search intent to increase visibility and engagement.
01Full redesign with dedicated sections for every service line
02Ongoing keyword expansion and on-page structure improvements
03Technical performance optimization
04Content hierarchy aligned with search intent
What We Built
Key Features & Deliverables
Web design
A conversion-focused rebuild that finally shows the agency's full range.
SEO
Impressions up over 260% with rankings improving across a broader keyword set.
Deliverables
Website redesignSEO and visibility improvements
How We Work
Our Process
1
Redesign for clarity
A new structure that organizes services into dedicated, easy-to-navigate sections.
2
Expand keyword coverage
Ongoing SEO focused on new keywords, on-page structure, and technical performance.
3
Align content with intent
Service pages and content hierarchy refined to match what prospects actually search.
4
Compound the visibility
Continuous iteration guided by clicks, impressions, and ranking data.
Measurable Outcomes
Results & Impact
+57%
Organic clicks
Total clicks growth
+260%
Impressions
Search visibility growth
30%+
Ranking improvement
Average position
What We Delivered
The revamped website now serves as a strong digital foundation for the agency, clearly positioning its services while supporting long-term growth. Combined with SEO efforts, the platform enables improved discoverability, better user engagement, and a more consistent flow of inbound opportunities.
Following the website revamp and SEO implementation, the brand experienced significant growth in organic performance. Total clicks increased by approximately 57%, while impressions grew by over 260%, demonstrating a substantial expansion in search visibility. Additionally, average search rankings improved by over 30%, reflecting stronger positioning across a broader set of keywords. These results highlight a meaningful increase in organic reach, engagement, and lead generation potential.
Key Achievements
Approximately 57% growth in total organic clicks
Over 260% growth in search impressions
Average rankings improved by over 30% across a broader keyword set
A stronger digital foundation supporting inbound lead flow
Why It Worked
Service segmentation gave every offering its own optimized landing surface
SEO ran as an ongoing program, not a one-time checklist
Design and search strategy were built together, so gains reinforced each other
Visual Showcase
The Finished Product
Google Search Console: organic clicks and impressions comparison
Technologies Used
Google Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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