+260% Search Impressions for a Full-Service Digital Agency
Scaling a digital agency's visibility and leads through a website revamp and SEO.
Inside the engagement
Custom Digital Solutions offers a wide range of services, but its old website did not show that breadth or bring in consistent organic leads. We redesigned the site around clarity and conversion, then ran an ongoing SEO program that significantly expanded its search footprint.
- Client
- Audrey Bakhach
- Industry
- Digital Marketing Agency
Services
Who is Custom Digital Solutions?
A quick introduction to the business behind this project.
Custom Digital Solutions is a full-service digital agency specializing in website development, SEO, paid advertising (Google Ads and Meta Ads), branding, and lead generation services. The agency works with businesses across multiple industries while also operating as a white-label partner for other agencies, delivering scalable digital marketing and web solutions focused on growth and client acquisition.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client's existing website did not effectively communicate the breadth of their services or support scalable growth. It lacked structured navigation, clear service segmentation, and SEO optimization, limiting their ability to rank for relevant keywords and generate consistent organic leads.
The goals
- Communicate the full breadth of the agency's services clearly
- Build structured navigation and dedicated service sections
- Expand keyword coverage and organic visibility
- Generate a more consistent flow of inbound opportunities
How we approached it
The thinking that shaped how we approached the work.
We redesigned and redeveloped the website with a focus on clarity, scalability, and conversion. The new structure organizes services into dedicated sections, making it easier for users to navigate and understand offerings.
In parallel, we implemented an ongoing SEO strategy focused on expanding keyword coverage, improving on-page structure, and optimizing technical performance. This included refining service pages, enhancing content hierarchy, and aligning the website with search intent to increase visibility and engagement.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Redesign for clarity
A new structure that organizes services into dedicated, easy-to-navigate sections.
- Step 02
Expand keyword coverage
Ongoing SEO focused on new keywords, on-page structure, and technical performance.
- Step 03
Align content with intent
Service pages and content hierarchy refined to match what prospects actually search.
- Step 04
Compound the visibility
Continuous iteration guided by clicks, impressions, and ranking data.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Web design
A conversion-focused rebuild that finally shows the agency's full range.
SEO
Impressions up over 260% with rankings improving across a broader keyword set.
Results you can measure
Every figure below comes directly from this project's reporting.
- Organic clicks
- +57%Organic clicksTotal clicks growth
- Impressions
- +260%ImpressionsSearch visibility growth
- Ranking improvement
- 30%+Ranking improvementAverage position
What the numbers say
What the reporting shows, in plain language.
Following the website revamp and SEO implementation, the brand experienced significant growth in organic performance. Total clicks increased by approximately 57%, while impressions grew by over 260%, demonstrating a substantial expansion in search visibility. Additionally, average search rankings improved by over 30%, reflecting stronger positioning across a broader set of keywords. These results highlight a meaningful increase in organic reach, engagement, and lead generation potential.
What this engagement delivered
The concrete wins this engagement produced.
- Approximately 57% growth in total organic clicks
- Over 260% growth in search impressions
- Average rankings improved by over 30% across a broader keyword set
- A stronger digital foundation supporting inbound lead flow
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The revamped website now serves as a strong digital foundation for the agency, clearly positioning its services while supporting long-term growth. Combined with SEO efforts, the platform enables improved discoverability, better user engagement, and a more consistent flow of inbound opportunities.
Why it worked
- Service segmentation gave every offering its own optimized landing surface
- SEO ran as an ongoing program, not a one-time checklist
- Design and search strategy were built together, so gains reinforced each other
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