950+ Conversions at Roughly $14 Each for a Chicago Cat Boarding Brand
Scaling a local pet care business with performance-driven paid campaigns.
Inside the engagement
Meeow Chicago had real demand for specialized cat boarding but needed a dependable way to capture it. We built a performance-driven paid acquisition system on Google Ads and Local Services Ads that turned high-intent searches into a steady stream of bookings.
- Client
- Jennifer
- Industry
- Pet Care (Cat Boarding)
Services
Who is Meeow Chicago?
A quick introduction to the business behind this project.
Meeow Chicago is a premium cat boarding facility based in Chicago, offering specialized feline care, overnight stays, and a stress-free environment tailored specifically for cats.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client needed a reliable and scalable way to generate consistent leads in a competitive local market. While demand existed, the challenge was to capture high-intent search traffic efficiently and convert it into bookings while maintaining cost efficiency.
The goals
- Capture high-intent searches for cat boarding and pet care services
- Keep cost per conversion efficient while scaling volume
- Maintain near-total top-of-page visibility in local search
- Create a steady, predictable flow of inbound inquiries
How we approached it
The thinking that shaped how we approached the work.
We implemented a performance-driven paid acquisition strategy focused on Google Ads and Local Services Ads.
Our approach involved targeting high-intent keywords related to cat boarding and pet care services, optimizing campaign structure for lead generation, and continuously refining bidding and targeting strategies to improve efficiency.
Alongside search campaigns, we leveraged LSA to capture top-of-page visibility and drive direct inquiries through phone and message-based leads, ensuring maximum coverage across high-converting placements.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Target high intent
Keyword and audience targeting focused on searches that signal a booking decision.
- Step 02
Structure for leads
Campaigns built around lead generation with LSA securing top-of-page placements.
- Step 03
Refine efficiency
Continuous bidding and targeting refinement to hold cost per conversion down.
- Step 04
Scale the system
A consistent, scalable flow of phone and message inquiries at efficient cost.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Google Ads
Over 950 conversions at approximately $14 per conversion.
Local Services Ads
440+ additional high-intent leads across phone and message inquiries.
Results you can measure
Every figure below comes directly from this project's reporting.
- Conversions
- 950+ConversionsGoogle Ads
- Cost per conversion
- ~$14Cost per conversionGoogle Ads average
- LSA leads
- 440+LSA leadsPhone and message
- Impressions
- 80K+ImpressionsNear-total top-of-page visibility
What the numbers say
What the reporting shows, in plain language.
The paid strategy generated over 950 conversions from Google Ads while maintaining an efficient cost per conversion of approximately $14, demonstrating strong performance in acquiring leads at scale.
Local Services Ads contributed an additional 440+ high-intent leads, with a balanced mix of phone and message inquiries, further strengthening lead generation. The campaigns also achieved 80K+ impressions with near-total top-of-page visibility, ensuring consistent exposure to potential customers actively searching for services.
What this engagement delivered
The concrete wins this engagement produced.
- Over 950 Google Ads conversions at approximately $14 each
- 440+ high-intent leads from Local Services Ads
- 80K+ impressions with near-total top-of-page visibility
- A scalable lead system with a balanced mix of phone and message inquiries
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The campaigns successfully established a consistent and scalable lead generation system, allowing the client to capture high-intent local demand while maintaining strong cost efficiency. The combined strategy ensured continuous visibility and a steady flow of inbound inquiries.
Why it worked
- Every dollar targeted searches with clear booking intent
- Google Ads and LSA covered both paid placements and local trust signals
- Relentless bid refinement kept cost per conversion near $14
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