950+ Conversions at Roughly $14 Each for a Chicago Cat Boarding Brand
Scaling a local pet care business with performance-driven paid campaigns.
Client
Jennifer
Industry
Pet Care (Cat Boarding)
Google AdsLocal Services Ads
Jennifer / Meeow ChicagoGoogle Ads + LSA
Overview
About This Project
Meeow Chicago had real demand for specialized cat boarding but needed a dependable way to capture it. We built a performance-driven paid acquisition system on Google Ads and Local Services Ads that turned high-intent searches into a steady stream of bookings.
Meeow Chicago is a premium cat boarding facility based in Chicago, offering specialized feline care, overnight stays, and a stress-free environment tailored specifically for cats.
The Problem
What Needed Solving
The client needed a reliable and scalable way to generate consistent leads in a competitive local market. While demand existed, the challenge was to capture high-intent search traffic efficiently and convert it into bookings while maintaining cost efficiency.
Project Goals
1Capture high-intent searches for cat boarding and pet care services
2Keep cost per conversion efficient while scaling volume
3Maintain near-total top-of-page visibility in local search
4Create a steady, predictable flow of inbound inquiries
Our Approach
How We Solved It
We implemented a performance-driven paid acquisition strategy focused on Google Ads and Local Services Ads.
Our approach involved targeting high-intent keywords related to cat boarding and pet care services, optimizing campaign structure for lead generation, and continuously refining bidding and targeting strategies to improve efficiency.
Alongside search campaigns, we leveraged LSA to capture top-of-page visibility and drive direct inquiries through phone and message-based leads, ensuring maximum coverage across high-converting placements.
01High-intent keyword targeting for cat boarding and pet care
02Campaign structure optimized specifically for lead generation
03Continuous bid and targeting refinement for efficiency
04LSA coverage driving direct phone and message inquiries
What We Built
Key Features & Deliverables
Google Ads
Over 950 conversions at approximately $14 per conversion.
Local Services Ads
440+ additional high-intent leads across phone and message inquiries.
Deliverables
Google Ads managementLocal Services Ads management
How We Work
Our Process
1
Target high intent
Keyword and audience targeting focused on searches that signal a booking decision.
2
Structure for leads
Campaigns built around lead generation with LSA securing top-of-page placements.
3
Refine efficiency
Continuous bidding and targeting refinement to hold cost per conversion down.
4
Scale the system
A consistent, scalable flow of phone and message inquiries at efficient cost.
Measurable Outcomes
Results & Impact
950+
Conversions
Google Ads
~$14
Cost per conversion
Google Ads average
440+
LSA leads
Phone and message
80K+
Impressions
Near-total top-of-page visibility
What We Delivered
The campaigns successfully established a consistent and scalable lead generation system, allowing the client to capture high-intent local demand while maintaining strong cost efficiency. The combined strategy ensured continuous visibility and a steady flow of inbound inquiries.
The paid strategy generated over 950 conversions from Google Ads while maintaining an efficient cost per conversion of approximately $14, demonstrating strong performance in acquiring leads at scale.
Local Services Ads contributed an additional 440+ high-intent leads, with a balanced mix of phone and message inquiries, further strengthening lead generation. The campaigns also achieved 80K+ impressions with near-total top-of-page visibility, ensuring consistent exposure to potential customers actively searching for services.
Key Achievements
Over 950 Google Ads conversions at approximately $14 each
440+ high-intent leads from Local Services Ads
80K+ impressions with near-total top-of-page visibility
A scalable lead system with a balanced mix of phone and message inquiries
Why It Worked
Every dollar targeted searches with clear booking intent
Google Ads and LSA covered both paid placements and local trust signals
Relentless bid refinement kept cost per conversion near $14
Visual Showcase
The Finished Product
Local Services Ads: charged leads and impression shareGoogle Ads: conversions and cost per conversion
Technologies Used
Google AdsLocal Services Ads
Client Success Stories
Case Studies: Results You Can Trust
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