100+ High-Intent Leads at About $35 Each in Washington, DC
Driving high-intent inquiries with cost-efficient paid campaigns.
Client
Karen Kreig
Industry
Pet Care (Dog Training)
Local Services AdsGoogle Ads
Karen Kreig / Dreamy Skies Dog TrainingLocal Services Ads
Overview
About This Project
Dreamy Skies Dog Training needed dependable, high-quality inquiries in the competitive Washington, DC market. We ran a performance-focused paid program built on Local Services Ads and Google Ads that kept the brand at the top of search results and the cost per lead firmly under control.
Dreamy Skies Dog Training is a Washington, DC-based dog training and boarding service offering personalized training programs and premium pet care solutions.
The Problem
What Needed Solving
The client needed a reliable system to generate consistent, high-quality leads in a competitive local market. The goal was to capture high-intent search traffic while maintaining cost efficiency and ensuring steady inquiry flow.
Project Goals
1Generate consistent, high-quality local leads
2Secure premium top-of-page visibility for training and boarding searches
3Keep the average cost per lead efficient
4Balance phone and message inquiries for steady engagement
Our Approach
How We Solved It
We implemented a performance-focused paid acquisition strategy using Google Ads and Local Services Ads.
Our approach centered on targeting high-intent search queries related to dog training and boarding services, optimizing campaign structure for lead generation, and continuously refining targeting and bidding strategies.
We leveraged LSA to secure top-of-page visibility and drive direct inquiries through phone and message-based leads, ensuring maximum exposure across high-converting placements.
01High-intent query targeting for dog training and boarding
02Campaign structure optimized for lead generation
03Continuous targeting and bidding refinement
04LSA placements driving direct phone and message inquiries
What We Built
Key Features & Deliverables
Local Services Ads
Over 100 high-intent leads with a 97%+ top impression rate.
Cost efficiency
An efficient average cost per lead of approximately $35.
Deliverables
Google Ads managementLocal Services Ads managementLead generation strategy
How We Work
Our Process
1
Find the right searches
Targeting high-intent queries for dog training and boarding in the DC market.
2
Win the top of page
LSA placements securing premium visibility where high-converting clicks happen.
3
Protect efficiency
Continuous refinement holding the average cost per lead near $35.
4
Keep inquiries flowing
A balanced mix of phone and message leads sustaining consistent engagement.
Measurable Outcomes
Results & Impact
100+
High-intent leads
Local Services Ads
~$35
Cost per lead
Efficient average
36K+
Impressions
Campaign exposure
97%+
Top impression rate
Premium visibility
What We Delivered
The campaigns established a consistent and efficient lead generation system, allowing the client to capture local demand while maintaining strong cost control. The combined strategy ensured continuous visibility and a steady stream of inbound inquiries.
The campaigns generated over 100 high-intent leads through Local Services Ads while maintaining an efficient average cost per lead of approximately $35.
With over 36K impressions and a 97%+ top impression rate, the campaigns consistently secured premium visibility in search results, ensuring strong exposure to potential customers. The balanced mix of phone and message leads further contributed to consistent engagement and improved lead generation performance.
Key Achievements
Over 100 high-intent leads from Local Services Ads
Average cost per lead of approximately $35
36K+ impressions with a 97%+ top impression rate
Consistent inquiry flow across phone and message leads
Why It Worked
Premium placements were held consistently, not sporadically
Cost control was engineered into the campaign structure from the start
Phone and message channels together captured every inquiry preference
Visual Showcase
The Finished Product
Local Services Ads: charged leads and impression performance
Technologies Used
Google AdsLocal Services Ads
Client Success Stories
Case Studies: Results You Can Trust
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