100+ High-Intent Leads at About $35 Each in Washington, DC
Driving high-intent inquiries with cost-efficient paid campaigns.
Inside the engagement
Dreamy Skies Dog Training needed dependable, high-quality inquiries in the competitive Washington, DC market. We ran a performance-focused paid program built on Local Services Ads and Google Ads that kept the brand at the top of search results and the cost per lead firmly under control.
- Client
- Karen Kreig
- Industry
- Pet Care (Dog Training)
Services
Who is Dreamy Skies Dog Training?
A quick introduction to the business behind this project.
Dreamy Skies Dog Training is a Washington, DC-based dog training and boarding service offering personalized training programs and premium pet care solutions.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client needed a reliable system to generate consistent, high-quality leads in a competitive local market. The goal was to capture high-intent search traffic while maintaining cost efficiency and ensuring steady inquiry flow.
The goals
- Generate consistent, high-quality local leads
- Secure premium top-of-page visibility for training and boarding searches
- Keep the average cost per lead efficient
- Balance phone and message inquiries for steady engagement
How we approached it
The thinking that shaped how we approached the work.
We implemented a performance-focused paid acquisition strategy using Google Ads and Local Services Ads.
Our approach centered on targeting high-intent search queries related to dog training and boarding services, optimizing campaign structure for lead generation, and continuously refining targeting and bidding strategies.
We leveraged LSA to secure top-of-page visibility and drive direct inquiries through phone and message-based leads, ensuring maximum exposure across high-converting placements.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Find the right searches
Targeting high-intent queries for dog training and boarding in the DC market.
- Step 02
Win the top of page
LSA placements securing premium visibility where high-converting clicks happen.
- Step 03
Protect efficiency
Continuous refinement holding the average cost per lead near $35.
- Step 04
Keep inquiries flowing
A balanced mix of phone and message leads sustaining consistent engagement.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Local Services Ads
Over 100 high-intent leads with a 97%+ top impression rate.
Cost efficiency
An efficient average cost per lead of approximately $35.
Results you can measure
Every figure below comes directly from this project's reporting.
- High-intent leads
- 100+High-intent leadsLocal Services Ads
- Cost per lead
- ~$35Cost per leadEfficient average
- Impressions
- 36K+ImpressionsCampaign exposure
- Top impression rate
- 97%+Top impression ratePremium visibility
What the numbers say
What the reporting shows, in plain language.
The campaigns generated over 100 high-intent leads through Local Services Ads while maintaining an efficient average cost per lead of approximately $35.
With over 36K impressions and a 97%+ top impression rate, the campaigns consistently secured premium visibility in search results, ensuring strong exposure to potential customers. The balanced mix of phone and message leads further contributed to consistent engagement and improved lead generation performance.
What this engagement delivered
The concrete wins this engagement produced.
- Over 100 high-intent leads from Local Services Ads
- Average cost per lead of approximately $35
- 36K+ impressions with a 97%+ top impression rate
- Consistent inquiry flow across phone and message leads
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The campaigns established a consistent and efficient lead generation system, allowing the client to capture local demand while maintaining strong cost control. The combined strategy ensured continuous visibility and a steady stream of inbound inquiries.
Why it worked
- Premium placements were held consistently, not sporadically
- Cost control was engineered into the campaign structure from the start
- Phone and message channels together captured every inquiry preference
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View case studyReady for Results Like These?
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