Site Health Score Up from 63 to 97 for a Legal Website
SEO, website maintenance, and technical optimization for a legal website.
Inside the engagement
Another white-label engagement in the legal sector: this law firm website needed consistent maintenance, technical SEO, and better user interaction. We stabilized the platform, raised its technical health dramatically, and added a chatbot that turned visits into conversations.
- Client
- White-Label Agency Partner
- Industry
- Legal Services
Services
Who is Cariati Law?
A quick introduction to the business behind this project.
This project was delivered through a partner agency as a white-label execution project for a legal industry client. The focus was to improve website performance, maintain strong technical health, and enhance overall SEO visibility in a competitive legal market.
Where the project began
The challenges we inherited and the goals we set out to reach.
The website had low technical health, limited SEO visibility, and required consistent maintenance. There was also a need to improve site functionality and user interaction through updated systems and integrations.
The goals
- Raise and maintain the site's technical health score
- Improve SEO visibility in a competitive legal market
- Modernize plugins and site systems for performance and security
- Add a chatbot to improve engagement and lead interaction
How we approached it
The thinking that shaped how we approached the work.
We delivered ongoing website maintenance and technical support via the agency partner, improved the technical SEO structure and on-page elements for better visibility, and upgraded and managed plugins to ensure performance and security.
We implemented chatbot functionality to enhance user engagement and lead interaction, and continuously monitored and optimized site health and performance metrics.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Raise technical health
Maintenance and fixes moving the health score from 63 to 97.
- Step 02
Improve SEO structure
Technical and on-page improvements for stronger visibility and indexing.
- Step 03
Harden the platform
Plugin upgrades and proactive monitoring for performance and security.
- Step 04
Open a conversation channel
Chatbot implementation improving engagement and lead interaction.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Site health
Health score up from 63 to 97 and consistently maintained.
SEO
Enhanced visibility and indexing performance in a competitive legal niche.
Engagement
Chatbot integration improving user interaction and lead capture.
What the numbers say
What the reporting shows, in plain language.
The site health score improved from 63 to 97 and was consistently maintained. The engagement improved SEO visibility and indexing performance, reduced technical issues through proactive maintenance, enhanced user engagement via the chatbot, and improved overall site performance and reliability.
Technical health, before and after
The measurable shift from where the client started.
| Metric | Before | After |
|---|---|---|
| Site health score | 63 | 97 (maintained) |
What this engagement delivered
The concrete wins this engagement produced.
- Site health improved from 63 to 97 and consistently maintained
- Enhanced SEO visibility and overall search performance
- Improved website stability, speed, and functionality
- Better user interaction through chatbot implementation
- Stronger technical foundation for long-term growth
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The website now runs on a stronger technical foundation with consistently high health scores, better SEO visibility, improved stability and speed, and a chatbot that turns more visits into client conversations.
Why it worked
- Proactive maintenance prevented issues instead of reacting to them
- Technical SEO gains were locked in through continuous monitoring
- The chatbot added a conversion channel without a redesign
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