Another white-label engagement in the legal sector: this law firm website needed consistent maintenance, technical SEO, and better user interaction. We stabilized the platform, raised its technical health dramatically, and added a chatbot that turned visits into conversations.
This project was delivered through a partner agency as a white-label execution project for a legal industry client. The focus was to improve website performance, maintain strong technical health, and enhance overall SEO visibility in a competitive legal market.
The Problem
What Needed Solving
The website had low technical health, limited SEO visibility, and required consistent maintenance. There was also a need to improve site functionality and user interaction through updated systems and integrations.
Project Goals
1Raise and maintain the site's technical health score
2Improve SEO visibility in a competitive legal market
3Modernize plugins and site systems for performance and security
4Add a chatbot to improve engagement and lead interaction
Our Approach
How We Solved It
We delivered ongoing website maintenance and technical support via the agency partner, improved the technical SEO structure and on-page elements for better visibility, and upgraded and managed plugins to ensure performance and security.
We implemented chatbot functionality to enhance user engagement and lead interaction, and continuously monitored and optimized site health and performance metrics.
01Ongoing white-label maintenance and technical support
02Technical SEO structure and on-page improvements
03Plugin upgrades for performance and security
04Chatbot implementation for engagement and lead capture
05Continuous site health monitoring
What We Built
Key Features & Deliverables
Site health
Health score up from 63 to 97 and consistently maintained.
SEO
Enhanced visibility and indexing performance in a competitive legal niche.
Engagement
Chatbot integration improving user interaction and lead capture.
Deliverables
SEO and visibility improvementsPlugin updates and performance enhancementsChatbot implementation and integrationOngoing site health monitoring and issue resolution
How We Work
Our Process
1
Raise technical health
Maintenance and fixes moving the health score from 63 to 97.
2
Improve SEO structure
Technical and on-page improvements for stronger visibility and indexing.
3
Harden the platform
Plugin upgrades and proactive monitoring for performance and security.
4
Open a conversation channel
Chatbot implementation improving engagement and lead interaction.
Measurable Outcomes
Results & Impact
Metric
Before
After
Site health score
63
97 (maintained)
What We Delivered
The website now runs on a stronger technical foundation with consistently high health scores, better SEO visibility, improved stability and speed, and a chatbot that turns more visits into client conversations.
The site health score improved from 63 to 97 and was consistently maintained. The engagement improved SEO visibility and indexing performance, reduced technical issues through proactive maintenance, enhanced user engagement via the chatbot, and improved overall site performance and reliability.
Key Achievements
Site health improved from 63 to 97 and consistently maintained
Enhanced SEO visibility and overall search performance
Improved website stability, speed, and functionality
Better user interaction through chatbot implementation
Stronger technical foundation for long-term growth
Why It Worked
Proactive maintenance prevented issues instead of reacting to them
Technical SEO gains were locked in through continuous monitoring
The chatbot added a conversion channel without a redesign
Visual Showcase
The Finished Product
The Cariati Law websiteSite audit: 97% site health, consistently maintainedChatbot integration improving engagement and lead interaction
Technologies Used
Semrush
Client Success Stories
Case Studies: Results You Can Trust
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