1,500%+ Growth in Search Impressions for a Florida Dog Boarding Facility
Scaling visibility by 1,500% and driving leads through SEO, CRO, and paid strategy.
Inside the engagement
The Dog Patch needed both more visibility and better conversion in a crowded local market. We combined conversion rate optimization on the website with a structured SEO program and managed paid campaigns, producing a step change in search presence and lead flow.
- Client
- Katrin
- Industry
- Pet Care (Dog Boarding)
Services
Who is The Dog Patch?
A quick introduction to the business behind this project.
The Dog Patch is a Florida-based premium dog boarding facility offering high-quality pet care services, including overnight boarding, daycare, and enrichment-focused experiences for dogs.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client needed to improve both visibility and conversion performance in a competitive local market. The existing website and digital presence were not fully optimized to capture search demand, convert visitors effectively, or generate consistent inbound leads.
The goals
- Expand search visibility for boarding and daycare keywords
- Improve on-site conversion so traffic turns into inquiries
- Maintain top-of-page presence through paid channels
- Build a consistent, scalable lead generation system
How we approached it
The thinking that shaped how we approached the work.
We implemented a comprehensive growth strategy combining website CRO, SEO, and paid acquisition.
We began by optimizing the website for conversions, improving user experience, refining page structure, and implementing clearer calls to action to reduce friction in the user journey.
Simultaneously, we executed a structured SEO strategy focused on expanding keyword visibility, improving rankings, and capturing high-intent local searches.
To accelerate lead generation, we managed Google Ads and Local Services Ads, ensuring consistent visibility at the top of search results while maintaining cost efficiency.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Remove conversion friction
UX and page structure improvements with clearer calls to action across the site.
- Step 02
Capture search demand
A structured SEO strategy expanding keyword visibility and improving rankings.
- Step 03
Own the top of page
Google Ads and Local Services Ads keeping the brand visible for high-intent searches.
- Step 04
Scale what works
Continuous optimization across channels to keep lead flow consistent and efficient.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
SEO
Impressions up over 1,500% with key terms moving to strong page-one positions.
CRO
A lower-friction user journey that converts more of every traffic source.
Paid media
250+ conversions from paid campaigns plus 200+ high-intent LSA leads.
Results you can measure
Every figure below comes directly from this project's reporting.
- Impressions growth
- 1,500%+Impressions growthOrganic search visibility
- Ranking improvement
- 87%Ranking improvementApproximate, average rankings
- Paid conversions
- 250+Paid conversionsGoogle Ads campaigns
- LSA leads
- 200+LSA leadsHigh-intent local inquiries
What the numbers say
What the reporting shows, in plain language.
The SEO strategy led to a massive expansion in search visibility, with impressions increasing by over 1,500%, alongside an approximate 87% improvement in average rankings, moving key terms from deeper pages to strong page-one positions.
CRO enhancements improved the effectiveness of on-site traffic, while paid campaigns generated over 250 conversions with a stable cost structure. Local Services Ads contributed over 200 high-intent leads, reinforcing strong performance in local search acquisition.
What this engagement delivered
The concrete wins this engagement produced.
- Search impressions grew by over 1,500%
- Average rankings improved by approximately 87%
- Over 250 conversions from paid campaigns
- Over 200 high-intent leads from Local Services Ads
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The combined strategy transformed the client's digital presence into a high-performing acquisition system. The website now effectively converts traffic, while SEO and paid channels work together to drive consistent visibility and lead generation.
Why it worked
- CRO made every visit count before we scaled traffic
- SEO moved key terms from deep pages to page one, compounding free demand
- Paid channels guaranteed top-of-page presence while organic grew
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