1,500%+ Growth in Search Impressions for a Florida Dog Boarding Facility
Scaling visibility by 1,500% and driving leads through SEO, CRO, and paid strategy.
Client
Katrin
Industry
Pet Care (Dog Boarding)
CROSEOGoogle AdsLocal Services Ads
Katrin / The Dog PatchSEO + CRO + Paid
Overview
About This Project
The Dog Patch needed both more visibility and better conversion in a crowded local market. We combined conversion rate optimization on the website with a structured SEO program and managed paid campaigns, producing a step change in search presence and lead flow.
The Dog Patch is a Florida-based premium dog boarding facility offering high-quality pet care services, including overnight boarding, daycare, and enrichment-focused experiences for dogs.
The Problem
What Needed Solving
The client needed to improve both visibility and conversion performance in a competitive local market. The existing website and digital presence were not fully optimized to capture search demand, convert visitors effectively, or generate consistent inbound leads.
Project Goals
1Expand search visibility for boarding and daycare keywords
2Improve on-site conversion so traffic turns into inquiries
3Maintain top-of-page presence through paid channels
4Build a consistent, scalable lead generation system
Our Approach
How We Solved It
We implemented a comprehensive growth strategy combining website CRO, SEO, and paid acquisition.
We began by optimizing the website for conversions, improving user experience, refining page structure, and implementing clearer calls to action to reduce friction in the user journey.
Simultaneously, we executed a structured SEO strategy focused on expanding keyword visibility, improving rankings, and capturing high-intent local searches.
To accelerate lead generation, we managed Google Ads and Local Services Ads, ensuring consistent visibility at the top of search results while maintaining cost efficiency.
02Structured SEO program capturing high-intent local searches
03Google Ads campaigns managed for cost-efficient conversions
04Local Services Ads securing top-of-page local visibility
What We Built
Key Features & Deliverables
SEO
Impressions up over 1,500% with key terms moving to strong page-one positions.
CRO
A lower-friction user journey that converts more of every traffic source.
Paid media
250+ conversions from paid campaigns plus 200+ high-intent LSA leads.
Deliverables
SEO and visibility improvementsConversion rate optimizationGoogle Ads managementLocal Services Ads management
How We Work
Our Process
1
Remove conversion friction
UX and page structure improvements with clearer calls to action across the site.
2
Capture search demand
A structured SEO strategy expanding keyword visibility and improving rankings.
3
Own the top of page
Google Ads and Local Services Ads keeping the brand visible for high-intent searches.
4
Scale what works
Continuous optimization across channels to keep lead flow consistent and efficient.
Measurable Outcomes
Results & Impact
1,500%+
Impressions growth
Organic search visibility
87%
Ranking improvement
Approximate, average rankings
250+
Paid conversions
Google Ads campaigns
200+
LSA leads
High-intent local inquiries
What We Delivered
The combined strategy transformed the client's digital presence into a high-performing acquisition system. The website now effectively converts traffic, while SEO and paid channels work together to drive consistent visibility and lead generation.
The SEO strategy led to a massive expansion in search visibility, with impressions increasing by over 1,500%, alongside an approximate 87% improvement in average rankings, moving key terms from deeper pages to strong page-one positions.
CRO enhancements improved the effectiveness of on-site traffic, while paid campaigns generated over 250 conversions with a stable cost structure. Local Services Ads contributed over 200 high-intent leads, reinforcing strong performance in local search acquisition.
Key Achievements
Search impressions grew by over 1,500%
Average rankings improved by approximately 87%
Over 250 conversions from paid campaigns
Over 200 high-intent leads from Local Services Ads
Why It Worked
CRO made every visit count before we scaled traffic
SEO moved key terms from deep pages to page one, compounding free demand
Paid channels guaranteed top-of-page presence while organic grew
Visual Showcase
The Finished Product
Google Search Console: year-over-year search performanceGoogle Ads: conversions and cost per clickLocal Services Ads: charged leads and top impression ratesGoogle Analytics 4: acquisition overview
Technologies Used
Google AdsLocal Services AdsGoogle Analytics 4Google Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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