+75% Organic Clicks After a Strategic Website Rebuild and SEO
Scaling organic traffic and visibility through a strategic website rebuild and SEO.
Client
Paden Squires
Industry
Financial Services (Tax Planning)
Website RedesignSEO
Paden Squires / Squires Tax PlanningWeb Design + SEO
Overview
About This Project
Squires Tax Planning had outgrown its one-page website. We rebuilt it into a structured, multi-page WordPress platform and followed the launch with a comprehensive SEO program, turning the site into a scalable digital asset that grows organic visibility and leads.
Squires Tax Planning is a U.S.-based financial advisory firm specializing in proactive tax planning and wealth strategies for business owners, real estate investors, and high-income individuals.
The Problem
What Needed Solving
The client previously operated on a basic one-page website that lacked structure, scalability, and search engine optimization. This limited their online visibility, restricted content expansion, and reduced their ability to attract and convert qualified leads through organic search.
Project Goals
1Replace the one-page site with a scalable, structured platform
2Improve search visibility for tax planning and advisory keywords
3Create clear pathways for services, industries, and resources
4Build a foundation for long-term organic lead generation
Our Approach
How We Solved It
We redeveloped the website into a fully structured, multi-page WordPress platform designed for scalability, user experience, and search visibility. The new architecture segmented services, industries, and resources into clear pathways, improving navigation and content accessibility.
Post-launch, we implemented a comprehensive SEO strategy that included on-page optimization, keyword targeting, technical improvements, and content structuring to enhance search engine rankings and expand keyword reach.
01Multi-page WordPress architecture segmenting services, industries, and resources
02On-page optimization and keyword targeting across the new page structure
03Technical SEO improvements supporting crawlability and rankings
04Content structuring that expands keyword reach over time
What We Built
Key Features & Deliverables
Web design
From a basic one-page site to a structured, scalable WordPress platform.
SEO
Comprehensive on-page, technical, and content work moving key terms toward page one.
Deliverables
Website redesignSEO and visibility improvements
How We Work
Our Process
1
Restructure the site
A multi-page WordPress build with clear pathways for services, industries, and resources.
2
Optimize for search
On-page optimization, keyword targeting, and technical improvements across the new architecture.
3
Structure the content
Content organized to expand keyword reach and answer high-intent questions.
4
Measure and refine
Search Console tracking of clicks, impressions, and rankings guiding ongoing iteration.
Measurable Outcomes
Results & Impact
+75%
Organic clicks
Total clicks growth
+165%
Impressions
Search visibility growth
30%+
Ranking improvement
Average position
Metric
Before
After
Website structure
Basic one-page website
Structured multi-page WordPress platform
Content expansion
No room to grow content
Clear pathways for services, industries, and resources
Search visibility
Limited rankings and reach
Expanded keyword reach with rankings moving toward page one
What We Delivered
The revamped website now serves as a scalable and high-performing digital asset that effectively communicates the firm's expertise while supporting long-term organic growth. Improved structure and SEO implementation have enhanced visibility, engagement, and lead generation potential.
Following the redesign and SEO implementation, the website experienced strong growth in organic performance. Total clicks increased by approximately 75%, while impressions grew by over 165%, reflecting a significant expansion in search visibility. Additionally, the average ranking position improved by over 30%, moving key terms closer to page one of search results. These improvements indicate a substantial increase in discoverability, engagement, and overall organic growth potential.
Key Achievements
Approximately 75% growth in total organic clicks
Over 165% growth in search impressions
Average ranking position improved by over 30%
A scalable platform that supports long-term content growth
Why It Worked
The site architecture was designed for SEO from day one, not retrofitted
Services, industries, and resources each got dedicated, optimized pathways
Technical and content work moved together, compounding the gains
Visual Showcase
The Finished Product
Google Search Console: three-month organic performance comparison
Technologies Used
WordPressGoogle Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
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