+75% Organic Clicks After a Strategic Website Rebuild and SEO
Scaling organic traffic and visibility through a strategic website rebuild and SEO.
Inside the engagement
Squires Tax Planning had outgrown its one-page website. We rebuilt it into a structured, multi-page WordPress platform and followed the launch with a comprehensive SEO program, turning the site into a scalable digital asset that grows organic visibility and leads.
- Client
- Paden Squires
- Industry
- Financial Services (Tax Planning)
Services
Who is Squires Tax Planning?
A quick introduction to the business behind this project.
Squires Tax Planning is a U.S.-based financial advisory firm specializing in proactive tax planning and wealth strategies for business owners, real estate investors, and high-income individuals.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client previously operated on a basic one-page website that lacked structure, scalability, and search engine optimization. This limited their online visibility, restricted content expansion, and reduced their ability to attract and convert qualified leads through organic search.
The goals
- Replace the one-page site with a scalable, structured platform
- Improve search visibility for tax planning and advisory keywords
- Create clear pathways for services, industries, and resources
- Build a foundation for long-term organic lead generation
How we approached it
The thinking that shaped how we approached the work.
We redeveloped the website into a fully structured, multi-page WordPress platform designed for scalability, user experience, and search visibility. The new architecture segmented services, industries, and resources into clear pathways, improving navigation and content accessibility.
Post-launch, we implemented a comprehensive SEO strategy that included on-page optimization, keyword targeting, technical improvements, and content structuring to enhance search engine rankings and expand keyword reach.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Restructure the site
A multi-page WordPress build with clear pathways for services, industries, and resources.
- Step 02
Optimize for search
On-page optimization, keyword targeting, and technical improvements across the new architecture.
- Step 03
Structure the content
Content organized to expand keyword reach and answer high-intent questions.
- Step 04
Measure and refine
Search Console tracking of clicks, impressions, and rankings guiding ongoing iteration.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Web design
From a basic one-page site to a structured, scalable WordPress platform.
SEO
Comprehensive on-page, technical, and content work moving key terms toward page one.
Results you can measure
Every figure below comes directly from this project's reporting.
- Organic clicks
- +75%Organic clicksTotal clicks growth
- Impressions
- +165%ImpressionsSearch visibility growth
- Ranking improvement
- 30%+Ranking improvementAverage position
What the numbers say
What the reporting shows, in plain language.
Following the redesign and SEO implementation, the website experienced strong growth in organic performance. Total clicks increased by approximately 75%, while impressions grew by over 165%, reflecting a significant expansion in search visibility. Additionally, the average ranking position improved by over 30%, moving key terms closer to page one of search results. These improvements indicate a substantial increase in discoverability, engagement, and overall organic growth potential.
The rebuild at a glance
The measurable shift from where the client started.
| Metric | Before | After |
|---|---|---|
| Website structure | Basic one-page website | Structured multi-page WordPress platform |
| Content expansion | No room to grow content | Clear pathways for services, industries, and resources |
| Search visibility | Limited rankings and reach | Expanded keyword reach with rankings moving toward page one |
What this engagement delivered
The concrete wins this engagement produced.
- Approximately 75% growth in total organic clicks
- Over 165% growth in search impressions
- Average ranking position improved by over 30%
- A scalable platform that supports long-term content growth
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The revamped website now serves as a scalable and high-performing digital asset that effectively communicates the firm's expertise while supporting long-term organic growth. Improved structure and SEO implementation have enhanced visibility, engagement, and lead generation potential.
Why it worked
- The site architecture was designed for SEO from day one, not retrofitted
- Services, industries, and resources each got dedicated, optimized pathways
- Technical and content work moved together, compounding the gains
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