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Software Pro Digital
Digital Billboards (DOOH)

Digital Billboard Advertising,

Targeted and Measured

Digital out-of-home puts your brand on screens across the city. Software Pro Digital is a digital billboard advertising agency in NYC that buys it programmatically, with the targeting and tracking billboards never had.

All programmatic services
  • Programmatic DOOH buyers
  • New York based since 2015
  • ROI reported every week
Why digital out-of-home

The Biggest Screens, Finally Addressable

Billboards and place-based screens command attention like nothing on a phone. Programmatic buying now lets you target them by location, time, and audience.

A screen in Times Square, a gym, or a rideshare gets noticed in a way a skippable ad never will. The old limit was control: you bought a board for a month and hoped the right people drove by. Programmatic digital out-of-home changed that, so you buy screens by location, time of day, and audience, and turn them on and off in real time.

We plan and buy DOOH across billboards, transit, retail, and place-based networks, target by geography and context, and connect exposure to mobile and site activity. Software Pro Digital makes the most physical media as accountable as the rest of your plan.

See all programmatic media

What Digital Out-Of-Home Delivers

  • Premium screens in the places your audience already goes
  • Targeting by location, time of day, and audience
  • Real-time control to turn screens on and off by performance
  • Attribution that links exposure to mobile and site activity

We buy the screens your buyers actually pass, then measure what they drive.

What is DOOH

What Is Digital Out-Of-Home Advertising?

The direct answer: digital out-of-home (DOOH) is advertising on digital screens in public spaces, from roadside billboards to screens in gyms, transit, and offices.

Because the creative is digital rather than printed, it can change by time of day, location, or even live data like weather or traffic. Bought programmatically, these screens behave like any other addressable media: you target by location, daypart, and audience patterns and switch placements on and off in real time, instead of committing to one board for a month.

That turns the most physical medium into a measurable one. You can connect a screen's exposure to nearby mobile and site activity, so a billboard finally reports reach and downstream response instead of a guess at how many cars passed. The result is big, brand-building presence with the targeting and proof of digital.

Place-Based Screens

Billboards, transit, retail, and gym screens in the places your buyers move through.

Dayparting and Triggers

Creative that shifts by time, location, or live data like weather or inventory.

Mobile Attribution

Linking who saw a screen to their later mobile and site activity.

Who it's for

When DOOH Is the Right Call

Digital out-of-home suits brands that win on presence in the real world, and these signs point to it.

Local and Location-Based Brands

Businesses that benefit from being seen near their stores or service areas.

Launches and Events

Brands with a moment to announce that needs unmissable physical presence.

Premium and Brand-Led Advertisers

Companies that want the status a high-profile screen conveys.

Signs you need it
You want a visible presence in specific neighborhoods or venues.
You are launching something that deserves a real-world moment.
Static billboards never let you prove they worked.
Your buyers spend time in commutes, gyms, or retail spaces.
You want brand impact that still connects to measurable activity.
What is included

Screens Across the Places That Matter

We run the full range of digital out-of-home, from iconic boards to place-based networks.

Billboards and Roadside

We buy digital billboards on the highways and high-traffic streets where your audience drives and walks.

Transit and Street-Level

We place ads on transit, street furniture, and station screens across the city's busiest routes.

Retail and Place-Based

We run screens in gyms, bars, offices, and retail, reaching people in the right context and mindset.

Geo and Audience Targeting

We target screens by location, daypart, and audience data, so spend follows the right eyes.

How we work

From Location to Measured Exposure

We plan, buy, and measure out-of-home with the discipline of a digital channel.

  1. Step 01

    Map the Locations

    We identify the screens and areas where your audience actually spends time, then build the buy around them.

  2. Step 02

    Creative for the Screen

    We design out-of-home creative that lands in a few seconds at a distance, not shrunk-down digital ads.

  3. Step 03

    Launch Programmatically

    We buy and launch across DOOH networks, with the flexibility to shift by location, time, and performance.

  4. Step 04

    Attribute and Report

    We connect exposure to mobile and site activity, and report reach and lift every week.

Why Software Pro Digital

Out-Of-Home Run Like a Performance Channel

Most out-of-home is bought once and forgotten. We buy it programmatically and hold it to the same standard as digital.

Targeted by Place and Audience

We buy screens by location, daypart, and audience, instead of renting a board and hoping.

ROI Reported Weekly

You see reach, impressions, and the lift in mobile and site activity every week.

PR and Programmatic in House

Out-of-home sits beside our PR and digital teams, so a billboard moment feeds the rest of your funnel.

Senior Buyers Only

Experienced media buyers plan and place your screens, not juniors learning on premium budgets.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your Digital Billboard Questions, Answered.

A direct answer to the question advertisers ask us most about digital out-of-home.

Featured Answer

Do Digital Billboards Work for Direct Response, or Just Brand Awareness?

Both, when it is bought programmatically. Digital out-of-home still builds broad awareness, but you can now tie a screen's exposure to mobile and site activity, retarget the people who passed it, and add a QR code or search prompt to prompt immediate action. It works best paired with your digital channels rather than as a standalone board. Software Pro Digital plans DOOH for measurable response, not just impressions, and reports the lift.

Want a DOOH plan for your budget?

Get your DOOH plan
Proof, not promises

A Digital Billboard Advertising NYC Partner with a Track Record

We have planned and bought media for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
DOOH FAQs

Questions Advertisers Ask About DOOH

Straight answers before you put your brand on a screen.

DOOH is digital out-of-home advertising: ads on digital screens in public and place-based locations, from billboards and transit to gyms and retail. Because the screens are bought programmatically, you can target them by location, time, and audience, and measure the exposure they deliver.

Yes, far more than it once could. We use location data, mobile device exposure, and attribution to connect who saw your screens to later site visits and conversions. It is not as precise as a click, but it is a long way from the old buy-and-hope billboard.

No. Programmatic DOOH lets you buy impressions and dayparts rather than locking a single board for weeks. You can run across many screens, target specific times, and adjust by performance, often at a lower entry cost than a traditional billboard.

Across digital billboards, transit and station screens, street furniture, and place-based networks in gyms, bars, offices, and retail. We choose the mix based on where your audience spends time and the context that fits your message.

A traditional billboard is a fixed, static buy for a set period. DOOH is digital and bought programmatically, so you can target by location and time, rotate creative, run across many screens, and measure exposure, the way you would a digital campaign.

Get in touch

Talk to a DOOH Strategist

Tell us your goals and budget. You will hear back within one business day, from a strategist, not a bot.

  • A senior media strategist reviews your goals
  • A read on the screens and locations that fit
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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DOOH plan

Ready to Own the Screens Your Buyers Pass?

Get your digital out-of-home plan with targeting and measurement built in. No obligation, just a senior strategist showing you the opportunity.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my DOOH plan
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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