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Meta & Instagram Ads

Facebook and Instagram Ads

That Create Demand

Facebook and Instagram are where buyers discover, compare, and get reminded. Software Pro Digital is a Facebook ads agency in NYC building the creative and targeting that turns the scroll into sales.

All paid ad services
  • Creative-led Meta buyers
  • New York based since 2015
  • ROI reported every week
Why Meta ads

Demand You Create, Not Just Demand You Catch

Search captures people already looking. Meta and Instagram reach buyers before they search and bring them back until they convert.

Most of your future customers are not searching for you yet. They are scrolling. Meta and Instagram let you interrupt that scroll with the right offer, to the right audience, then follow them with reminders until the moment they buy.

On Meta, the creative is the targeting. We produce and test the hooks, formats, and offers that stop the scroll, structure campaigns across the funnel, including Advantage+ where it performs, and tie every dollar to purchases with clean tracking. Software Pro Digital runs it to revenue, not reach.

See the full paid ads program

What Meta Ads Do for the Funnel

  • New demand from audiences who were not searching yet
  • Creative tested at volume to find the hooks that convert
  • Retargeting that brings warm visitors back to buy
  • Tracking that ties spend to purchases, not just reach

We let the creative and the data decide, then put budget behind the winners.

What is Meta advertising

What Are Meta and Instagram Ads?

The direct answer: Meta and Instagram ads are paid placements across the Facebook and Instagram feeds, Stories, and Reels.

They run from one ad platform that also covers Messenger and the Audience Network. Instead of waiting for search intent, they place your offer in front of people by their interests, behaviors, and lookalike profiles as they scroll, and you build campaigns across the funnel from cold prospecting to warm retargeting.

Because the audience is not actively searching, the creative is what stops the scroll and does the selling, so results come from testing hooks, formats, and offers at volume and tracking purchases back to the ads that drove them. Done well, Meta becomes a scalable source of new customers, not just reach and engagement.

Interest and Lookalike Targeting

Reaching buyers by behavior and audiences that mirror your best existing customers.

Creative-Led Performance

Hooks, video, and formats tested at volume, since creative is the real targeting on Meta.

Full-Funnel Campaigns

Cold prospecting, retargeting, and conversion campaigns working together toward a sale.

Who it's for

When Meta Ads Make Sense

Meta and Instagram ads suit brands that can create demand visually, and these signs say it is your channel.

Visual and Consumer Brands

Products and services that can be shown and sold through images and short video.

Demand-Generation Businesses

Brands that need to create interest, not only capture people already searching.

Ecommerce and DTC

Stores that can tie ad spend to purchases and scale winning creative quickly.

Signs you need it
Your product is easy to show but few people search for it yet.
Your ads reach plenty of people but rarely convert to sales.
You have no steady stream of fresh creative to test.
Visitors come once and never return because you do not retarget.
You want to build demand, not only harvest existing searches.
How we work

From First Scroll to Repeat Buyer

Meta rewards creative volume and clean signals, so the loop centers on testing and tracking.

Audience and Offer Setup

We map your funnel and audiences, connect the Pixel and Conversions API, and define the offers worth testing.

Creative Production and Launch

We produce a batch of hooks and formats, then launch structured tests to find what stops the scroll.

Scale the Winners

We pour budget into the creative and audiences that convert, refresh fatigued ads, and cut the rest.

Retarget and Report

We sequence retargeting to bring warm buyers back, and report purchases and ROAS every week.

What is included

Full-Funnel Meta and Instagram Campaigns

We run the whole Meta stack, from the first impression to the repeat purchase.

Ad Creative and Testing

We produce and test the hooks, video, and static formats that stop the scroll, then scale the winners.

Audience and Targeting

We build prospecting, lookalike, and interest audiences, and exclude the ones that waste budget.

Retargeting and Retention

We win back site visitors, video viewers, and cart abandoners with sequenced reminders.

Catalog and Shopping Ads

We connect your product catalog so dynamic ads show the right products to the right shoppers.

Instagram and Reels Placements

We run feed, stories, and Reels placements with creative built for how each one is watched.

Pixel and Conversions API

We set up the Pixel and Conversions API so tracking survives privacy changes and bids stay accurate.

Explore all paid channels
Why Software Pro Digital

Creative and Media Buying, Not One Without the Other

On Meta, weak creative sinks great targeting and the reverse is true too. We run both as one team.

Creative Built to Convert

Our creative and media teams work together, so the ads are made for performance, not just for looks.

Tracking That Survives Privacy Changes

We implement server-side tracking so your campaigns keep optimizing as cookies and signals erode.

ROI Reported Weekly

You see spend, purchases, and ROAS every week, with a clear plan for the next test.

Senior Buyers Only

Experienced Meta buyers run your account, not juniors learning on your ad budget.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your Meta Ads Questions, Answered.

A direct answer to the question advertisers ask us most about Meta ads.

Featured Answer

How Often Do I Need New Creative for Facebook and Instagram Ads?

Plan on fresh creative every one to two weeks for an active budget, and sooner once frequency climbs and results start to dip. Meta's algorithm burns through ads quickly, so performance usually fades because the audience has seen the same thing too often, not because the targeting broke. The answer is a steady pipeline of new hooks and formats to test. Software Pro Digital produces and rotates that creative and cuts fatigued ads before they waste spend.

Want to see what your account is missing?

Get your Meta ads audit
Proof, not promises

A Facebook Ads Agency with a Track Record

We have run paid social budgets for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
META ADS FAQs

Questions Advertisers Ask About Meta Ads

Straight answers before you put budget into paid social.

It depends on your goals, margins, and how much creative you can test. We recommend a budget that funds enough creative tests to find winners, then scales as ROAS proves out. After an audit we propose a spend and forecast, with no obligation.

The audience is broad and the algorithm finds buyers, so the ad itself does most of the targeting. The hook, format, and offer decide whether someone stops scrolling. That is why we test creative at volume rather than tweaking settings endlessly.

Yes, with the right setup. We implement the Conversions API and server-side tracking so Meta still receives the conversion signals it needs to optimize, which restores much of the accuracy lost to cookie and tracking limits.

They run through the same Meta system; you just choose placements. Facebook skews broader and older, while Instagram and Reels skew visual and younger. We run both and let performance decide where your budget goes.

Traffic starts immediately, but the first weeks are for creative testing and letting the algorithm learn. Most accounts find profitable winners within one to two months, then scale from there.

Get in touch

Talk to a Meta Ads Strategist

Send us your account and goals. You will hear back within one business day, from a strategist, not a bot.

  • A senior Meta buyer reviews your account
  • A read on your creative and tracking gaps
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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Meta ads audit

Ready to Turn the Scroll into Sales?

Get your Meta ads audit and a plan to lift ROAS across Facebook and Instagram. No obligation, just a senior buyer showing you the wins.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my Meta ads audit
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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