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Software Pro Digital
Ecommerce PPC

Ecommerce PPC

Managed to ROAS

For a store, an ad is only worth what it sells. Software Pro Digital is an ecommerce PPC agency in NYC that runs Shopping, Performance Max, and paid social tuned to return on ad spend and order value, not vanity clicks.

All ecommerce services
  • Shopping, PMax, and paid social
  • New York based since 2015
  • ROI reported every week
Why ecommerce PPC

For a Store, the Only Ad Metric Is Revenue

Ecommerce PPC is judged on orders and return, not impressions. The accounts that win are built around the product feed and profitable ROAS.

A store's paid account lives or dies on return on ad spend. Clicks and impressions mean nothing if the orders do not cover the cost. Winning at ecommerce PPC means feeding the platforms clean product data, structuring campaigns around margin and bestsellers, and optimizing relentlessly toward profitable sales.

We run Google Shopping, Performance Max, and paid social with a clean, optimized product feed, accurate conversion and value tracking, and bidding tuned to ROAS and order value. Software Pro Digital scales the spend that profits and cuts what does not, reported weekly.

See the full ecommerce program

What Ecommerce PPC Should Deliver

  • Profitable orders, measured on ROAS and order value
  • A clean product feed that wins Shopping and PMax
  • Spend concentrated on your best-margin products
  • Tracking that follows ad spend to actual revenue

We optimize toward profit per order, not the cheapest possible click.

What is ecommerce PPC

What Is Ecommerce PPC?

The direct answer: ecommerce PPC is running paid ads for an online store, like Google Shopping, Performance Max, and paid social, to drive product sales.

It is built around your product catalog rather than keywords alone. The product feed, the titles, images, prices, and attributes the platforms read, drives which searches you appear for and how well you convert, so campaigns run on clean feed data, accurate value tracking, and bids tuned to margin and order value.

Unlike lead-gen ads, the goal is profitable orders, so success is measured on return on ad spend rather than clicks. Get the feed and tracking right and paid search and social become a channel that scales revenue predictably, pouring budget into the products and queries that sell and cutting the ones that only spend.

Shopping and PMax

Product-feed campaigns that put your items in front of ready shoppers.

Feed Optimization

Clean product data that decides where and how well you appear.

ROAS-Based Bidding

Bids tuned to order value and margin, not the cheapest click.

Who it's for

Who Ecommerce PPC Is For

Ecommerce PPC suits stores ready to buy profitable orders at scale, and these signals show the fit.

Catalog-Driven Stores

Retailers with products people actively search and compare before buying.

Margin-Aware Brands

Stores that know their margins and want spend tied to profit.

Stores Ready to Scale

Businesses with a proven product wanting more profitable volume.

Signs you need it
Your Shopping or PMax spend is not turning a profit.
Your product feed is messy, thin, or full of errors.
You cannot tell which products or campaigns make money.
ROAS swings wildly and you do not know why.
You are scaling spend but your margin is slipping.
What is included

Paid Retail, Run for Profit

We cover the full ecommerce paid stack, from the product feed to profitable scale.

Google Shopping

We optimize your feed and Shopping campaigns so the right products show profitably for the right searches.

Paid Social for Stores

We run Meta, TikTok, and other social ads with shopping creative built to drive purchases, not just reach.

Bidding and Budget by Margin

We bid and allocate budget around your best-margin products and customers, not a flat strategy.

Performance Max

We run PMax with strong assets, feed control, and guardrails, so it scales without wasting budget.

Product Feed Optimization

We clean and enrich your product feed, because the feed is the foundation of ecommerce PPC performance.

Conversion and Value Tracking

We set up accurate revenue and value tracking, so the account optimizes toward profit, not form fills.

How we work

From Feed to Profitable Scale

We run ecommerce PPC in a loop that tightens toward ROAS every week.

  1. Step 01

    Audit and Feed

    We audit the account and tracking and clean the product feed, the foundation everything else builds on.

  2. Step 02

    Structure and Launch

    We structure campaigns around margin and bestsellers, set value-based bidding, and launch with clean tracking.

  3. Step 03

    Optimize to ROAS

    We shift budget to profitable products and audiences, cut the waste, and refine bids and creative weekly.

  4. Step 04

    Scale and Report

    We scale the winners, expand into new campaign types, and report revenue and ROAS, not clicks.

Why Software Pro Digital

Buyers Who Think in Margin, Not Just Spend

Plenty of agencies chase ROAS on paper. We optimize to the profit a store actually keeps.

Profit-First Optimization

We bid and allocate around margin and order value, so the account grows the revenue you keep, not just the revenue you report.

Feed Expertise

We treat the product feed as the engine of ecommerce PPC, because clean data is where Shopping and PMax wins come from.

ROI Reported Weekly

You see spend, ROAS, and revenue every week, with a clear plan for the next dollar.

Senior Buyers Only

Experienced ecommerce buyers run your account, not juniors learning on your ad budget.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your Ecommerce PPC Questions, Answered.

A direct answer to the question store owners ask us most about paid ads.

Featured Answer

Should I Put My Ad Budget into Google Shopping or Meta Ads?

Use both if you can, because they do different jobs: Google Shopping and Performance Max capture people already searching to buy, while Meta creates demand and retargets browsers with visual ads. If you must choose, start where your buyers already look for products, usually Google Shopping for high-intent categories, then add Meta to scale. Software Pro Digital runs both to ROAS and shifts budget to whatever returns the most for your store.

Want to see where your spend is leaking?

Get your PPC audit
Proof, not promises

An Ecommerce PPC Agency with a Track Record

We have managed retail ad spend for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
ECOMMERCE PPC FAQs

Questions Store Owners Ask About Paid Ads

Straight answers before you scale ad spend.

It depends on your margins, not a universal number. A store with high margins can profit at a lower ROAS than one with thin margins. What matters is that ad spend produces profitable orders for your economics. We set the target around your margin and optimize to it.

Because Shopping and Performance Max run on your feed, not keywords. The titles, images, attributes, and data in the feed decide which searches you show for and how well you convert. A clean, enriched feed is often the single biggest lever in ecommerce PPC.

Usually both, with care. Shopping gives you control and transparency; Performance Max scales across Google's surfaces but hides detail. We run them together with feed control and guardrails so PMax scales without cannibalizing or wasting budget.

Ecommerce PPC is paid ads built around a product catalog and store economics: feeds, Shopping, PMax, and value-based bidding to ROAS and order value. Our general Paid Ads pages cover lead generation and broader campaigns. For a store, the catalog and margin focus is the difference.

Often within the first one to three months as we clean the feed, fix tracking, and cut waste. Some accounts improve immediately by stopping unprofitable spend. We report ROAS weekly so you see the trend rather than wait.

Get in touch

Talk to an Ecommerce PPC Strategist

Send us your store and account. You will hear back within one business day, from a strategist, not a bot.

  • A senior ecommerce buyer reviews your account
  • A read on feed and wasted-spend gaps
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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PPC audit

Ready to Turn Ad Spend into Profit?

Get your ecommerce PPC audit and a plan to lift ROAS across Shopping, PMax, and social. No obligation, just a senior buyer showing you the wins.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my PPC audit
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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