From 3 to 118 Quarterly Organic Clicks for a Healthcare AI Startup
AI integration, bot development, SEO/AEO, and ongoing website maintenance for a healthcare AI startup.
Client
Benjamin Pure
Industry
Healthcare Technology (AI)
AI Bot DevelopmentSEOAEOWebsite Maintenance
Benjamin Pure / CuroAIAI + SEO/AEO
Overview
About This Project
CuroAI entered the market with a strong product and no digital footprint. We supported development of its AI front desk bot and executed a combined SEO and AEO program, taking the platform from near-zero search presence to consistent indexing across healthcare AI queries.
CuroAI is a healthcare technology startup focused on modernizing patient access through AI-driven solutions. The platform is designed to unify front-desk operations across healthcare systems, integrate with major EHR platforms, and enable scalable, intelligent patient communication. The core goal is to reduce operational friction in high-volume healthcare environments while improving patient experience.
The Problem
What Needed Solving
As a new-to-market healthcare AI solution, CuroAI had no established digital presence, limited search visibility across both traditional SEO and AI-driven discovery (AEO), no structured discovery systems, and no ongoing technical maintenance framework to ensure platform stability and performance.
Project Goals
1Develop and refine the AI front desk bot
2Build search visibility from a near-zero baseline
3Establish visibility in AI-driven discovery (AEO), not just classic search
4Create a stable maintenance framework for the platform
Our Approach
How We Solved It
We supported the development of CuroAI's AI bot and executed a combined SEO and AEO program to build visibility in both traditional search engines and AI-driven answer surfaces.
Ongoing website maintenance kept the platform stable and fast while the discovery footprint grew.
01AI front desk bot development and refinement
02SEO program building indexing across healthcare AI queries
03AEO work targeting AI-driven answer and discovery surfaces
04Ongoing website maintenance and technical stability
What We Built
Key Features & Deliverables
Development
Successful development and refinement of the AI front desk bot.
SEO / AEO
From near-zero presence to consistent indexing across healthcare AI queries.
Traction
A consistent flow of demo requests and meetings in the healthcare AI space.
Deliverables
Bot developmentSEO and visibility improvementsWebsite maintenance
How We Work
Our Process
1
Build the AI bot
Development and refinement of the AI front desk bot at the core of the product.
2
Establish search presence
SEO taking the site from near-zero visibility to consistent indexing.
3
Optimize for AI discovery
AEO work making the platform visible in AI-driven search and answers.
4
Keep it stable
Ongoing maintenance protecting performance as traction built.
Measurable Outcomes
Results & Impact
Metric
Before
After
Organic clicks
3
118
Impressions
8
1.72K
Average position
3.5
4.8
CTR
37.5%
6.8%
What We Delivered
CuroAI moved from an unknown, new-to-market product to a platform with a working AI front desk bot, growing search and AI visibility, and a consistent flow of demo requests and meetings that built early traction in the healthcare AI space.
Search performance moved from a near-zero baseline to meaningful volume: clicks grew from 3 to 118 and impressions from 8 to 1.72K quarter over quarter, with average position moving from 3.5 to 4.8 and CTR from 37.5% to 6.8% as the site began ranking across a much broader set of healthcare AI queries.
The SEO impact was a transition from near-zero presence to consistent indexing across multiple healthcare AI queries.
Key Achievements
Successful development and refinement of the AI front desk bot
Increased search and AI visibility across SEO and AEO
A consistent flow of demo requests and meetings
Early market traction in the healthcare AI space
Why It Worked
Product development and discoverability were built together, not in sequence
AEO positioned the brand where AI-driven healthcare searches happen
Maintenance kept the platform reliable while visibility scaled
Visual Showcase
The Finished Product
The CuroAI platform websiteGoogle Search Console: quarter-over-quarter growth from a near-zero baseline
Technologies Used
Google Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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