From 3 to 118 Quarterly Organic Clicks for a Healthcare AI Startup
AI integration, bot development, SEO/AEO, and ongoing website maintenance for a healthcare AI startup.
Inside the engagement
CuroAI entered the market with a strong product and no digital footprint. We supported development of its AI front desk bot and executed a combined SEO and AEO program, taking the platform from near-zero search presence to consistent indexing across healthcare AI queries.
- Client
- Benjamin Pure
- Industry
- Healthcare Technology (AI)
Services
Who is CuroAI?
A quick introduction to the business behind this project.
CuroAI is a healthcare technology startup focused on modernizing patient access through AI-driven solutions. The platform is designed to unify front-desk operations across healthcare systems, integrate with major EHR platforms, and enable scalable, intelligent patient communication. The core goal is to reduce operational friction in high-volume healthcare environments while improving patient experience.
Where the project began
The challenges we inherited and the goals we set out to reach.
As a new-to-market healthcare AI solution, CuroAI had no established digital presence, limited search visibility across both traditional SEO and AI-driven discovery (AEO), no structured discovery systems, and no ongoing technical maintenance framework to ensure platform stability and performance.
The goals
- Develop and refine the AI front desk bot
- Build search visibility from a near-zero baseline
- Establish visibility in AI-driven discovery (AEO), not just classic search
- Create a stable maintenance framework for the platform
How we approached it
The thinking that shaped how we approached the work.
We supported the development of CuroAI's AI bot and executed a combined SEO and AEO program to build visibility in both traditional search engines and AI-driven answer surfaces.
Ongoing website maintenance kept the platform stable and fast while the discovery footprint grew.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Build the AI bot
Development and refinement of the AI front desk bot at the core of the product.
- Step 02
Establish search presence
SEO taking the site from near-zero visibility to consistent indexing.
- Step 03
Optimize for AI discovery
AEO work making the platform visible in AI-driven search and answers.
- Step 04
Keep it stable
Ongoing maintenance protecting performance as traction built.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Development
Successful development and refinement of the AI front desk bot.
SEO / AEO
From near-zero presence to consistent indexing across healthcare AI queries.
Traction
A consistent flow of demo requests and meetings in the healthcare AI space.
What the numbers say
What the reporting shows, in plain language.
Search performance moved from a near-zero baseline to meaningful volume: clicks grew from 3 to 118 and impressions from 8 to 1.72K quarter over quarter, with average position moving from 3.5 to 4.8 and CTR from 37.5% to 6.8% as the site began ranking across a much broader set of healthcare AI queries.
The SEO impact was a transition from near-zero presence to consistent indexing across multiple healthcare AI queries.
Search performance, quarter over quarter
The measurable shift from where the client started.
| Metric | Before | After |
|---|---|---|
| Organic clicks | 3 | 118 |
| Impressions | 8 | 1.72K |
| Average position | 3.5 | 4.8 |
| CTR | 37.5% | 6.8% |
What this engagement delivered
The concrete wins this engagement produced.
- Successful development and refinement of the AI front desk bot
- Increased search and AI visibility across SEO and AEO
- A consistent flow of demo requests and meetings
- Early market traction in the healthcare AI space
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
CuroAI moved from an unknown, new-to-market product to a platform with a working AI front desk bot, growing search and AI visibility, and a consistent flow of demo requests and meetings that built early traction in the healthcare AI space.
Why it worked
- Product development and discoverability were built together, not in sequence
- AEO positioned the brand where AI-driven healthcare searches happen
- Maintenance kept the platform reliable while visibility scaled
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