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Software Pro Digital
PR & Digital PR

Digital PR Agency

That Earns Links and Trust

Coverage, mentions, and editorial links tell Google and buyers you are credible. Software Pro Digital is a digital PR agency in NYC that turns that earned reputation into rankings.

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  • Earned links, never bought
  • New York based since 2015
  • ROI reported every week
What is digital PR

What Is Digital PR?

The direct answer: digital PR is earning coverage, mentions, and links from real publications and creators to build your brand's credibility online.

It takes traditional public relations, getting credible third parties to talk about you, and aims it at the web. You offer something worth covering, a data story, an expert take, or real news, then pitch journalists, editors, and creators to feature it, so the placement is earned rather than paid for.

The payoff is twofold. You reach the publication's audience with a trusted endorsement, and the resulting links and brand mentions tell Google your site is one that others vouch for, which lifts rankings across it. That makes digital PR one of the few channels that builds reputation and search authority at once.

Earned Coverage

Stories and mentions in publications you do not pay for, won on merit.

Editorial Links

Links from credible sites that double as one of search's strongest signals.

Third-Party Trust

Credibility that comes from others vouching for you, not from your own ads.

Who it's for

Who Digital PR Is Built For

Digital PR suits brands that grow on credibility and rankings, and these signs say it belongs in your plan.

Who it's for

Brands Competing on SEO

Companies whose rankings are capped by weaker authority than their rivals carry.

Growth and Funded Startups

Businesses that need credibility and visibility to match their ambitions quickly.

Reputation-Driven Firms

Professional services and brands where third-party trust closes the deal.

Signs you need it
  • Your content is strong but it will not outrank more authoritative sites.
  • Competitors get press and your brand is rarely mentioned.
  • Your backlink profile is thin or built on risky links.
  • Buyers cannot find third-party proof that you are credible.
  • You have real news or expertise but no way to get it covered.
What we run

The Full Earned-Media Engine

Pick the PR work your brand needs now, or run them together as one authority program.

Areas we serve

PR & Digital PR Across New York City

We tailor PR & Digital PR to the customers, competition, and search behavior of each NYC borough. Choose your area:

Link Building

Earn editorial links from real publications that lift your rankings, with no spam or risky shortcuts.

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Expert Commentary / HARO

Get quoted as a source in the press, earning high-authority links and credibility.

Explore

Press Release Distribution

Turn real news into pickup and visibility across relevant outlets and journalists.

Explore

Reputation Management

Shape what people find when they search your brand, and protect it.

Explore
Why digital PR

Authority Is Earned, and It Is What Ranks

Search engines and buyers both reward credibility. Digital PR is how you earn the coverage, links, and mentions that prove it.

Google ranks pages it trusts, and trust comes largely from who links to and talks about you. The same coverage that earns a backlink also reaches buyers and validates your brand. Digital PR is the discipline that produces both, by creating things worth covering and getting them in front of the right journalists and sites.

We run PR as a link and authority engine: data stories, expert commentary, outreach, and reputation work, all aimed at earned placements on sites that matter. Software Pro Digital pairs it with our SEO and programmatic teams, so coverage compounds into rankings, reported weekly.

Start with link building

What Digital PR Builds

  • Editorial links from real, relevant publications
  • Brand mentions and coverage that buyers and AI both see
  • Authority that lifts your whole site's rankings
  • A reputation in search you control, not leave to chance

We earn placements the durable way, never buy links that put your site at risk.

How we work

From Story to Earned Coverage

Every PR campaign follows the same path, turning ideas into placements and placements into authority.

  1. Step 01

    Angle and Audit

    We audit your current authority and reputation, then find the stories, data, and angles journalists will actually cover.

  2. Step 02

    Create and Pitch

    We build the assets, from data studies to expert quotes, and pitch the journalists and sites that reach your buyers.

  3. Step 03

    Earn Placements

    We secure coverage, links, and mentions, and follow up to reclaim unlinked mentions and maximize each win.

  4. Step 04

    Measure Authority

    We track links, coverage, referral traffic, and ranking lift, and report what the campaign earned every week.

Why Software Pro Digital

PR That Feeds Your Rankings, Not Just a Clippings File

Most PR stops at coverage. We connect it to links, authority, and the rankings it should move.

Earned, Never Bought

We earn editorial links through real coverage, never buy them, so your site gains authority without the penalty risk.

PR and SEO Together

Our PR and SEO teams work as one, so every placement is aimed at the links and rankings that matter, not just a mention.

ROI Reported Weekly

You see links, coverage, and ranking movement every week, not a vague brand-awareness story.

Senior Strategists Only

Experienced PR strategists run your outreach, not juniors blasting generic pitches.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your Digital PR Questions, Answered.

A direct answer to the question brands ask us most about digital PR.

Featured Answer

How Do I Measure the Return on Digital PR?

Track three things: the authority earned (quality links and brand mentions), the SEO lift (rankings and organic traffic that follow), and the direct impact (referral traffic, branded searches, and leads from coverage). Tie placements to movement in those metrics rather than counting press hits alone. Software Pro Digital reports the links earned, the rankings they move, and the traffic and leads that result, so the return is visible rather than assumed.

Want to see your authority opportunities?

Get your PR audit
Proof, not promises

A Digital PR Agency with a Track Record

We have earned coverage and links for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
DIGITAL PR FAQs

Questions Brands Ask About Digital PR

Straight answers before you invest in earned media.

Digital PR is earning online coverage, mentions, and editorial links by creating newsworthy stories and pitching them to journalists and publications. Unlike traditional PR, it is aimed at measurable outcomes: backlinks, referral traffic, brand search, and the authority that improves SEO.

They overlap. Link building is the broader practice of earning links to your site; digital PR earns them specifically through media coverage and stories. Digital PR tends to win higher-authority, editorial links, which are the ones that move rankings most.

No. Bought links violate search guidelines and put your site at risk of penalties. We earn editorial links through real coverage, expert commentary, and outreach, which is slower but durable and safe.

Coverage and links can land within the first month or two, but the ranking and authority gains compound over time. PR is a sustained engine, not a one-off, so the results build the longer it runs.

Yes. Alongside earning positive coverage, we offer reputation management to shape what appears when people search your brand, including reviews, profiles, and pushing down outdated or negative results.

Get in touch

Talk to a Digital PR Strategist

Tell us about your brand and goals. You will hear back within one business day, from a strategist, not a bot.

  • A senior PR strategist reviews your authority
  • A read on your link and coverage opportunities
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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Client Reviews

What Our Clients Say

Real results from real clients, verified on Clutch and Google.

SEO ServicesReviewed on Clutch

"We highly recommend Software Pro! They helped us reach a top-ranking position for our brand keyword within 60 days. The team was proactive, knowledgeable, and dedicated to delivering results."

J
Julia Venturino
EVP, LaborAI
E-Commerce & SEOReviewed on Clutch

"Our client is happy and Software Pro Digital has taken the workload of production off our shoulders. They assigned a dedicated project manager and communicate clearly throughout."

P
Phillip Tyler
Founder, Kreative Bugs
Web, SEO & PPCReviewed on Clutch

"Their commitment to clear communication, timely delivery, and post-launch support further impressed us. They delivered a scalable website with a user-friendly design."

F
Frank Dalton
Manager, Bulvar Global
E-Commerce DevelopmentReviewed on Clutch

"I appreciated their team's calm nature despite the craziness in this web development project. They were prompt, engaged, and coordinated everything closely with us."

R
Ryan Haskins
Founder, Advertising Consultancy
Web RedesignReviewed on Clutch

"I'm impressed with Software Pro Digital's execution and quality of work. The team consistently delivers high-quality output on time, with strong communication and professionalism."

H
Heather Miller
Vice President, Transpere
Web DevelopmentReviewed on Google

"Great implementation of our websites, from our designer to getting it built, coded, and up and running. Also fantastic tech support whenever we needed it."

B
Brent
Business Owner, Ohio65
Digital StrategyReviewed on Google

"A highly reliable and innovative tech partner. Their team delivers quality work with great communication, smart strategy, and attention to detail."

D
Daniel Brooks
Local Guide
B2B Lead GenerationReviewed on Google

"I've worked with Software Pro since 2015 for several websites and the B2B lead generation of my agency. The team has always been responsive and delivered great value for the money."

O
Owen Blake
Agency Owner
Shopify DevelopmentReviewed on Google

"I have worked with Software Pro for years across a variety of projects. Their expertise in Shopify is outstanding, and their developers adapt quickly and deliver excellent results."

N
Nathali
Local Guide
Web DesignReviewed on Google

"The work Software Pro Digital does is incredible. Continuous communication, tailoring the website to your needs, and a fast turnaround. I highly recommend them to any business."

A
Alyssa Voss
Verified Customer
5.0on Clutch and Google
ClutchView Clutch reviewsGoogleView all Google reviews

Verified reviews from real clients, independently collected by Clutch and Google.

PR audit

Ready to Turn Coverage into Rankings?

Get your digital PR audit and a plan to earn the links and authority that move rankings. No obligation, just a senior strategist showing you the opportunities.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my PR audit
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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