Tamara Burton Belotti / Dancing Creek FarmSEO + Paid Ads
Overview
About This Project
Dancing Creek Farm needed more than a prettier website: it needed a digital presence that could win a competitive local pet care market. We rebuilt the site from the ground up, then layered SEO, ongoing maintenance, and paid acquisition on top of it to turn the new platform into a consistent lead generation system.
Dancing Creek Farm is a Virginia-based dog boarding, dog training, and dog-cation facility offering premium pet care services, including overnight stays, behavioral training, and enrichment-focused experiences for dogs.
The Problem
What Needed Solving
The client needed consistent growth in online visibility and lead generation in a competitive local market. Their existing website lacked structure, performance optimization, and SEO readiness, which limited their ability to rank effectively and convert visitors into inquiries.
Project Goals
1Rebuild the website into a fast, conversion-focused foundation for growth
2Grow local search visibility for boarding, training, and dog-cation services
3Generate a consistent flow of qualified inquiries from organic and paid channels
4Keep acquisition costs efficient while scaling lead volume
Our Approach
How We Solved It
We began by completely revamping the website to create a strong foundation for growth. The new site was designed with a focus on user experience, clear service presentation, mobile responsiveness, and a conversion-focused structure.
Following the redesign, we implemented a long-term strategy that combined SEO, website maintenance, and paid acquisition. Our SEO efforts focused on improving local search visibility, optimizing service pages, and expanding keyword coverage to attract high-intent traffic.
We also supported lead generation through Local Services Ads and search campaigns, ensuring consistent inbound inquiries while maintaining cost efficiency.
01Full website redesign with a conversion-focused structure and mobile-first UX
02Local SEO program: optimized service pages and expanded keyword coverage
03Google Ads search campaigns tuned for cost-efficient lead generation
04Local Services Ads capturing high-intent local demand
05Ongoing website maintenance keeping the platform fast and reliable
What We Built
Key Features & Deliverables
Web design
A ground-up rebuild that turned a limited site into a conversion-focused platform.
SEO
Organic search became a key contributor to overall sessions after the rebuild.
Paid media
Search campaigns and LSA delivered qualified leads at a low average cost per click.
A complete website revamp focused on user experience, clear service presentation, and mobile responsiveness.
2
Grow organic visibility
Local SEO improvements, service page optimization, and keyword expansion to attract high-intent traffic.
3
Accelerate with paid
Local Services Ads and Google Ads search campaigns driving consistent inquiries at an efficient cost.
4
Maintain and compound
Ongoing maintenance and optimization so organic and paid performance keep improving together.
Measurable Outcomes
Results & Impact
2,700+
Paid conversions
Google Ads campaigns
900+
Qualified LSA leads
Local Services Ads
What We Delivered
The revamped website, combined with ongoing SEO and paid strategies, transformed the client's digital presence into a high-performing lead generation system. The platform now effectively supports both organic growth and paid acquisition, delivering consistent traffic and inquiries.
The combined strategy led to a significant increase in organic traffic, with search becoming a key contributor to overall sessions. The improved website structure and ongoing SEO efforts enhanced visibility and user engagement, resulting in stronger conversion potential.
Paid campaigns further accelerated growth, generating over 2,700 conversions while maintaining a highly efficient cost structure with a low average CPC. Local Services Ads contributed over 900 qualified leads, demonstrating strong performance in capturing high-intent local demand.
Key Achievements
Over 2,700 conversions from paid campaigns at a low average CPC
Over 900 qualified leads from Local Services Ads
Organic search became a key contributor to overall sessions
A scalable, consistent lead generation system across organic and paid
Why It Worked
The website rebuild came first, so every later channel converted better
SEO and paid worked as one system instead of competing for credit
Local Services Ads captured high-intent demand competitors missed
Ongoing maintenance kept performance compounding month after month
Visual Showcase
The Finished Product
Local Services Ads: lead volume and spendGoogle Ads: conversions and cost efficiencyGoogle Analytics 4: traffic and acquisition channelsGoogle Search Console: organic clicks and impressions
Technologies Used
Google AdsLocal Services AdsGoogle Analytics 4Google Search Console
Client Success Stories
Case Studies: Results You Can Trust
Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.
NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.
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