2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand
From website revamp to scalable growth: driving leads through SEO and paid strategy.
Inside the engagement
Dancing Creek Farm needed more than a prettier website: it needed a digital presence that could win a competitive local pet care market. We rebuilt the site from the ground up, then layered SEO, ongoing maintenance, and paid acquisition on top of it to turn the new platform into a consistent lead generation system.
- Client
- Tamara Burton Belotti
- Industry
- Pet Care (Dog Boarding & Training)
Services
Who is Dancing Creek Farm?
A quick introduction to the business behind this project.
Dancing Creek Farm is a Virginia-based dog boarding, dog training, and dog-cation facility offering premium pet care services, including overnight stays, behavioral training, and enrichment-focused experiences for dogs.
Where the project began
The challenges we inherited and the goals we set out to reach.
The client needed consistent growth in online visibility and lead generation in a competitive local market. Their existing website lacked structure, performance optimization, and SEO readiness, which limited their ability to rank effectively and convert visitors into inquiries.
The goals
- Rebuild the website into a fast, conversion-focused foundation for growth
- Grow local search visibility for boarding, training, and dog-cation services
- Generate a consistent flow of qualified inquiries from organic and paid channels
- Keep acquisition costs efficient while scaling lead volume
How we approached it
The thinking that shaped how we approached the work.
We began by completely revamping the website to create a strong foundation for growth. The new site was designed with a focus on user experience, clear service presentation, mobile responsiveness, and a conversion-focused structure.
Following the redesign, we implemented a long-term strategy that combined SEO, website maintenance, and paid acquisition. Our SEO efforts focused on improving local search visibility, optimizing service pages, and expanding keyword coverage to attract high-intent traffic.
We also supported lead generation through Local Services Ads and search campaigns, ensuring consistent inbound inquiries while maintaining cost efficiency.
What we put in place
The specific work we delivered to hit those goals.
What the engagement included
Everything inside the scope of this project.
How the work unfolded
The sequence we followed from kickoff to compounding results.
- Step 01
Rebuild the foundation
A complete website revamp focused on user experience, clear service presentation, and mobile responsiveness.
- Step 02
Grow organic visibility
Local SEO improvements, service page optimization, and keyword expansion to attract high-intent traffic.
- Step 03
Accelerate with paid
Local Services Ads and Google Ads search campaigns driving consistent inquiries at an efficient cost.
- Step 04
Maintain and compound
Ongoing maintenance and optimization so organic and paid performance keep improving together.
The work, on screen
Real screens from the project, from the website to the analytics behind it.
Where this project moved the needle
The places where the work made the biggest difference.
Web design
A ground-up rebuild that turned a limited site into a conversion-focused platform.
SEO
Organic search became a key contributor to overall sessions after the rebuild.
Paid media
Search campaigns and LSA delivered qualified leads at a low average cost per click.
Results you can measure
Every figure below comes directly from this project's reporting.
- Paid conversions
- 2,700+Paid conversionsGoogle Ads campaigns
- Qualified LSA leads
- 900+Qualified LSA leadsLocal Services Ads
What the numbers say
What the reporting shows, in plain language.
The combined strategy led to a significant increase in organic traffic, with search becoming a key contributor to overall sessions. The improved website structure and ongoing SEO efforts enhanced visibility and user engagement, resulting in stronger conversion potential.
Paid campaigns further accelerated growth, generating over 2,700 conversions while maintaining a highly efficient cost structure with a low average CPC. Local Services Ads contributed over 900 qualified leads, demonstrating strong performance in capturing high-intent local demand.
What this engagement delivered
The concrete wins this engagement produced.
- Over 2,700 conversions from paid campaigns at a low average CPC
- Over 900 qualified leads from Local Services Ads
- Organic search became a key contributor to overall sessions
- A scalable, consistent lead generation system across organic and paid
The stack behind the results
The platforms and tools behind the delivery and the reporting.
Where the client is now
The outcome this work delivered and the reasons it succeeded.
The outcome
The revamped website, combined with ongoing SEO and paid strategies, transformed the client's digital presence into a high-performing lead generation system. The platform now effectively supports both organic growth and paid acquisition, delivering consistent traffic and inquiries.
Why it worked
- The website rebuild came first, so every later channel converted better
- SEO and paid worked as one system instead of competing for credit
- Local Services Ads captured high-intent demand competitors missed
- Ongoing maintenance kept performance compounding month after month
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More projects with results worth a closer look.
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