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Software Pro Digital
Marketplace Marketing

Marketplace Marketing

for Amazon and Walmart

Amazon and Walmart are where millions search with intent to purchase. Software Pro Digital is a marketplace marketing agency in NYC that optimizes your listings and runs marketplace ads so your products win the click and the sale.

All ecommerce services
  • Amazon and Walmart specialists
  • New York based since 2015
  • ROI reported every week
Why marketplaces

The Shopper Is Already There, with a Card Out

Marketplaces like Amazon and Walmart capture buyers at the moment of purchase intent. Winning there is about visibility and conversion within the platform's own rules.

A huge share of product searches start on Amazon, not Google, and those shoppers are ready to buy. The challenge is standing out in a crowded marketplace where listing quality, reviews, ads, and the buy box decide who gets the sale. It is a different game from your own store, with its own levers.

We optimize your listings for search and conversion, run marketplace advertising like Sponsored Products, and manage the ratings, content, and pricing signals that win placement. Software Pro Digital grows your marketplace sales and reports the return, by platform, every week.

See the full ecommerce program

What Marketplace Marketing Wins

  • Visibility for the product searches buyers run on the platform
  • Listings optimized to rank and convert browsers to buyers
  • Marketplace ad campaigns managed to profitable ACoS
  • Ratings, content, and buy-box signals that win the sale

We play each marketplace by its own rules, because they are not your website.

What is marketplace marketing

What Is Marketplace Marketing?

The direct answer: marketplace marketing is growing your sales on platforms like Amazon and Walmart, where shoppers search ready to buy.

It combines listing optimization, marketplace advertising, reviews, and the account signals that decide who wins the sale. Because you do not control the site, visibility comes from ranking in the marketplace's own search, winning the buy box, and running its native ad formats, all within each platform's rules.

That makes it a different game from your own store, judged on sales and advertising cost of sale inside each platform. Done well, it puts your products in front of buyers at the exact moment of intent, capturing high-converting demand that never reaches your own website, which is why it works as its own discipline.

Listing Optimization

Titles, images, and keywords that rank and convert in marketplace search.

Sponsored Ads

Marketplace ad formats managed to a profitable cost of sale.

Reviews and Buy Box

The ratings and account signals that win placement and the sale.

Who it's for

Who Marketplace Marketing Is For

Marketplace marketing suits brands selling where shoppers already buy, and these signals show it belongs in your plan.

Product Brands

Companies with physical products that fit Amazon or Walmart catalogs.

Existing Sellers

Brands already on a marketplace but not winning visibility or sales.

Stores Expanding Channels

Retailers wanting demand from buyers who shop marketplaces first.

Signs you need it
Your products are on Amazon but buried in search.
You are losing the buy box to competitors.
Your listings have weak content, images, or reviews.
Your marketplace ads spend without a profitable ACoS.
Shoppers search your category on Amazon, not your site.
What is included

Everything That Wins the Marketplace

We cover the listing, advertising, and account work that drives marketplace sales.

Listing Optimization

We optimize titles, bullets, images, and keywords so your products rank and convert in marketplace search.

Ratings and Reviews

We help you build and manage the reviews and ratings that drive marketplace ranking and trust.

Buy Box and Account Health

We manage pricing, fulfillment, and account-health signals that decide who wins the buy box and stays visible.

Sponsored Ads

We run Sponsored Products, Brands, and Display campaigns managed to a profitable advertising cost of sale.

A+ Content and Storefronts

We build enhanced content and brand stores that lift conversion and tell your brand's story on the platform.

Reporting by Marketplace

We track sales, ACoS, and rank by platform, so you see exactly what each marketplace returns.

How we work

From Listing to Marketplace Leader

We grow marketplace sales in a loop built around the platform's ranking and ad systems.

  1. Step 01

    Audit and Optimize Listings

    We audit your listings and account, then optimize content and keywords to rank and convert.

  2. Step 02

    Launch Ads

    We structure and launch Sponsored campaigns around your best products and a profitable cost of sale.

  3. Step 03

    Optimize Rank and ACoS

    We refine bids, keywords, and content to climb organic rank and improve advertising efficiency.

  4. Step 04

    Scale and Report

    We scale the winning products and ads and report sales, rank, and ACoS by marketplace.

Why Software Pro Digital

We Play the Marketplace by Its Own Rules

Amazon and Walmart are not your website. Winning takes specialists who know each platform's ranking, ads, and account systems.

Platform Specialists

We know how Amazon and Walmart rank, advertise, and reward sellers, so we work with the system, not against it.

Profit-Focused Advertising

We manage Sponsored campaigns to a profitable cost of sale, not just to spend the budget.

ROI Reported Weekly

You see sales, ACoS, and rank by marketplace every week, with a clear plan for what is next.

Senior Specialists Only

Experienced marketplace specialists run your account, not juniors learning on your listings.

Client Success Stories

Case Studies: Results You Can Trust

Discover real outcomes from real clients, from local SEO wins to paid media performance and full funnel growth.

View Case Studies
Featured
Verified

2,700+ Paid Conversions and 900+ LSA Leads for a Virginia Pet Care Brand

"From website revamp to scalable growth: driving leads through SEO and paid strategy."

Written by: Tamara Burton BelottiDancing Creek Farm

SEO + Paid Ads
View Case StudyView detailed insights, process and results
Questions? We've got answers

Your Marketplace Marketing Questions, Answered.

A direct answer to the question sellers ask us most about marketplaces.

Featured Answer

How Do I Increase Sales on Amazon?

Increase Amazon sales by improving rank and conversion together. Optimize your listings with the right keywords, strong images, and enhanced content, price competitively, and build genuine reviews, since sales velocity and relevance drive organic rank. Run Sponsored Products and Brands campaigns to a profitable advertising cost of sale, win and hold the buy box with healthy account and fulfillment signals, and reinvest in your best products. Software Pro Digital manages all of this and reports sales, rank, and ACoS weekly.

Want to win more of the marketplace?

Get your marketplace audit
Proof, not promises

A Marketplace Marketing Agency with a Track Record

We have grown marketplace sales for hundreds of businesses since 2015, from our Manhattan office.

Working since
2015Working sinceBased in New York
Clients served
3000+Clients servedAcross the US
Clutch and Google
5.0Clutch and GoogleFive-star reviews
Manhattan office
NYCManhattan office420 Lexington Avenue
MARKETPLACE FAQs

Questions Sellers Ask About Marketplaces

Straight answers before you invest in Amazon or Walmart.

Often, yes. Many shoppers search and buy on Amazon and Walmart regardless of your site, so being there captures demand you would otherwise miss. The marketplaces and your own store can work together, each reaching buyers the other does not. We help you balance both.

ACoS, advertising cost of sale, is the percentage of marketplace ad revenue spent on the ads, the marketplace equivalent of measuring ad efficiency. A profitable ACoS depends on your margins. We manage campaigns to a target that keeps your marketplace sales profitable.

Amazon rank is driven by relevance and sales velocity: optimized listings with the right keywords, strong images and content, competitive pricing, good reviews, and ads that drive sales. We work all of these together, because organic rank and advertising reinforce each other on the platform.

Ecommerce PPC drives traffic to your own store; marketplace marketing wins sales inside Amazon or Walmart, where the listing, reviews, buy box, and platform ads decide who sells. The levers and rules are specific to each marketplace, which is why it is its own discipline.

Primarily Amazon and Walmart, the largest US marketplaces, and we can advise on others depending on your products. We tailor the listing, advertising, and account strategy to each platform's rules and audience.

Get in touch

Talk to a Marketplace Strategist

Tell us about your products and marketplaces. You will hear back within one business day, from a strategist, not a bot.

  • A senior marketplace specialist reviews your account
  • A read on listing and ad opportunities
  • No obligation and no long-term lock-in
  • 3000+
    Clients served
    Since 2015
  • 8000+
    Projects
    Delivered for clients nationwide
  • 98%
    Client retention
    Year over year
  • 5.0
    Clutch rating
    From verified reviews
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Marketplace audit

Ready to Win on Amazon and Walmart?

Get your marketplace audit and a plan to grow your listings and ads. No obligation, just a senior specialist showing you the opportunities.

  • Five-star Clutch and Google reviews
  • New York based since 2015
  • ROI reported weekly
Get my marketplace audit
Software Pro Digital

NYC-based full-service B2C and B2B digital marketing agency, driving growth for 7-8 figure brands since 2015 through SEO, AI search, paid media, and web development for clients nationwide.

+1 347-719-4581sales@softwareprodigital.com420 Lexington Ave, STE 300
New York City, NY, 10170
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